IFA 2022:
A Big Round
of Applause

Scroll to read all Editions 📰
2022 DAY 5 EXCLUSIVE INTERVIEWS

Vestel focuses on the future

5 Sep 2022 Read: 3 min.
CEO of Vestel welcomes a return to IFA with an eye on future technology Enis Turan Erdoğan, CEO of the Vestel Group of Companies, speaks with us about 30 years of IFA participation, as well as the new product and strategical focuses for Vestel moving forward. How does it feel to be back at IFA…
2022 DAY 5 NEWS

Experts in sustainable family entertainment

5 Sep 2022 Read: 2 min.
More of an informal guided tour than a press conference, Expert SE demonstrated its family-oriented strategy and renewed sustainability mission, continuing the "we Kendo better" initiative established last year for the 40th anniversary of Kendo, its own-brand product portfolio, unique in the electronics retail trade.Acknowledging IFA Berlin's status as the most important trade fair for…
2022 DAY 5 HOME APPLIANCES SPECIAL FEATURES

Viomi turned up the heat with a host of new launches at IFA 2022

5 Sep 2022 Read: 2 min.
ADVERTORIAL Smart home specialist Viomi is presenting its new robot vacuums at IFA this year, having developed a what it describes as a "unique IoT @ Home platform". Consisting of an ecosystem of innovative IoT-enabled smart home products, together with a suite of complementary consumable products and value-added businesses, Viomi says the platform provides an…
2022 DAY 5 SPECIAL FEATURES

Euroflex’s Vapour Line presents new way of cleaning

5 Sep 2022 Read: < 1 min.
The Euroflex steam cleaning range is appropriately named “Vapour” with a boiler that superheats water to 130°C, creating a hotter and drier steam. The Vapour Line is on display at IFA 2022 where attendees can discover more about the technology which relies on a high-grade stainless steel boiler. Euroflex has also added new Ultra Dry…
2022 DAY 5 SPECIAL FEATURES

Kärcher’s cordless vacuums for houses big and small

5 Sep 2022 Read: < 1 min.
Kärcher is extending its range of cordless devices with two new battery-powered vacuum cleaners on show at IFA 2022. With the VC 4 Cordless myHome and VC 6 Cordless ourFamily battery-powered vacuum cleaners, Kärcher presents two flexible devices that can clean any household. The fully-charged VC 4 model can reach a period of use of…
2022 IFA NEXT PREVIEW

Clean smarter: AIPER set to unveil new Dive Series at IFA 2022

5 Sep 2022 Read: < 1 min.
ADVERTORIAL The company that innovated robotic pool cleaners by creating the world’s first cordless models is set to unveil their new Dive series at IFA 2022. Pool owners will now spend less time cleaning with two new products – the Dive A and Dive E. This new collection of robots features longer cleaning times, shorter…
2022 SPECIAL FEATURES WEEK-END

Garmin unveils Music Edition GPS smartwatches

5 Sep 2022 Read: < 1 min.
ADVERTORIAL Garmin has unveiled the Venu Sq 2 and Venu Sq 2 – Music Edition GPS smartwatches. With a robust set of health monitoring features, these smartwatches makes it easy to connect mind and body. Offering popular built-in sports apps and fitness features, they are made to keep up with an active lifestyle. With 25+…
2022 DAY 5 IFA NEXT

Travel the world in a day at Dayholi’s VR dome

5 Sep 2022 Read: < 1 min.
Dayholi is taking IFA NEXT visitors on a virtual world tour with its spectacular dome technology. The VR experiential bubble takes virtual reality to the next level, incorporating sight, smell, touch, sound and movement. Users can choose a personal guide from Dayholi's global database, before heading off on a virtual adventure full of new places,…
2022 DAY 5 IFA NEXT

Correct your exercise technique with iPixel

5 Sep 2022 Read: < 1 min.
iPixel claims to be the best way to workout at home, with its cutting-edge AI computer vision technology that can run on a smartphone. Using a lightweight exercise recognition algorithm, it detects poses by determining the position of the body in the camera image. The company has three standout fitness-related applications: Exercite, described as a…
2022 DAY 4 FEATURED ARTICLE

Kivi to debut at IFA Berlin with impressive new smart TVs

4 Sep 2022 Read: 2 min.
Ukrainian TV developer and manufacturer Kivi will unveil a new product line of medium segment smart TVs for the first time on August 31 at IFA Berlin 2022. The series includes models from 24’’ to 65’’ with different resolutions in frameless designs. The range has a distinct modern design, which comes from the work of…
2022 DAY 4 FEATURED ARTICLE

Microplastic technology specialists Matter debut at IFA with intelligent filter for washing machines

4 Sep 2022 Read: 2 min.
Matter is showcasing its unique micro-plastic filter for washing machines at IFA 2022 in Hall 20, Booth 334. It is estimated that around 700,000 microfibres are released into the ocean after every machine wash. With 64% of new clothing featuring plastic derivatives, fibres are now the biggest source of microplastics entering the world’s oceans every…
2022 DAY 4 FEATURED ARTICLE

C+A Global brings HP, Kodak and GE to IFA Berlin

4 Sep 2022 Read: 2 min.
C+A Global, a leading manufacturer, brand licensee and online reseller of consumer products, electronics, cameras and photographic equipment, invites IFA 2022 attendees to Hall 3.2 / Stand 210 to view its diverse product offerings from iconic brands including HP, GE and Kodak. With its expansive portfolio including 25 house brands, C+A Global strives to provide…
2022 DAY 4

MORNING BRIEFING

4 Sep 2022 Read: 2 min.
By David Ruetz, Senior Vice President, IFA 2022 IFA in full swing For those of you who are just arriving, welcome to IFA 2022, and for those who are returning, I hope you had a good IFA weekend. It has been a pleasure to see so many visitors on the trade show floor over the…
2022 DAY 4 NEWS

Taiwan Excellence pavilion is bursting with award-winning inventions

4 Sep 2022 Read: 2 min.
IFA attendees were invited to sip bubble tea and be inspired by speakers at the Taiwan Excellence press conference in Berlin on Friday. Opening the event, Taiwan's representative in Germany Professor Jhy-Wey Shieh said: "After two years impacted by Covid, we are here again. People from all over the world are making this one trip…
2022 DAY 4 NEWS

Five top sourcing trends in consumer electronics

4 Sep 2022 Read: 2 min.
Alibaba.com reveals the latest digital tools and trends designed to help SMEs enhance their competitiveness at IFA 2022 The world-leading B2B sourcing platform is back at this year's IFA to share some exciting insights. In times of economic challenges and supply chain disruption, Alibaba.com aims to bring the most seamless digital sourcing experience to German…
2022 DAY 4 NEWS

Honor embraces connected future, unveiling three new products and “Magic” OS

4 Sep 2022 Read: 3 min.
Three new devices, a new operating system and forward-thinking innovations in virtual and augmented reality were featured in Honor's hybrid showcase Honor CEO George Zhao and Tony Ran, president of Honor Europe, unveiled three new devices, and shared the company's vision for a new era of connectivity during his Keynote speech at IFA Berlin on…
2022 DAY 4 NEWS

Huawei committed to Europe with focus on health and fitness

4 Sep 2022 Read: 2 min.
The world's best selfie camera, 'knuckle knock' touchpads and a new Strava partnership are among Huawei's trailblazing highlights at IFA 2022 The brand's commitment to innovation and technology leadership was said to be "burning as bright as ever" as its president for Western Europe William Tian took to the IFA Berlin stage for Saturday's keynote…
2022 NEWS WEEK-END

Arçelik CEO makes urgent call to action

4 Sep 2022 Read: 3 min.
“You won’t like what you’re going to hear,” were the opening words of Arçelik CEO, Hakan Bulgurlu, during his keynote address at IFA Berlin on Friday. Mr Bulgurlu called for immediate action to combat climate change in his keynote presentation, saying “I don’t believe in a world where people can get richer and the planet…
2022 DAY 4 NEWS

Autonomous driving requires cars to learn autonomously

4 Sep 2022 Read: 2 min.
SHIFT Mobility recognises the obstacles to driverless cars Since its 2018 debut at IFA Berlin (then called SHIFT Automotive) SHIFT Mobility continues to demonstrate, explore, explain and debate the future of automotive and mobility technologies. Now that electric vehicles (EVs) are an accepted and essential presence on our roads, the next junction for automotive and…
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