IFA 2022:
A Big Round
of Applause

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OneLife X – sustainable design and cleaner air

Based in Monchengladbach and San Francisco, health tech startup OneLife tasked a team of engineers, air quality experts and design pioneers with a mission to "innovate products to make the world a healthier place." IFA NEXT 2022 is seeing the result, with the launch of the OneLife X - a stylish new air purifier which…

polypoly helps people take back control of data

Despite having no flashy eye-catching appliance on display in the IFA innovation hub, polypoly perhaps embodies the IFA NEXT spirit more than most.The Berlin-based start-up claims to be "revolutionising the way data is handled" by creating an international co-operative of individuals and businesses, which can bypass traditional data centres. Offering its customers the chance to…

Pininfarina premieres design concept at IFA 2022

Synonymous with elegance and aspirational sportscars for nearly a century, Italian design house Pininfarina has arrived at IFA Berlin to showcase its role in two new innovative products. With over 1,200 vehicles and 600 design projects under its belt, the company continues to disrupt the sector. Making its world debut is Akom - a concept…

TALI Connected’s new smart lid lights up the way for bikers

French motorcycle equipment company TALI Connected has brought a new concept in smart helmets for motorcyclists to IFA Berlin. The iT-C Smart Helmet has an integrated lighting system that is connected to the bike - helping with visibility and safety, synchronising brake and turn signals, as well as an extra eye-level headlight. The LED lighting…

STAND OF THE DAY – VinFast

"Connecting customers with a smart life" Jean-Christophe MERCIERDeputy CEO, VinFast Europe We are a friendly and customer centric brand, innovating to deliver high quality products and accelerate the shift to electric vehicles. In the next 5 to10 years, our aim is to become one of the leading smart EV global manufacturers. And we are starting…

WHERE TO GO IN BERLIN

Bar Amélie Bar culture at the highest level. Bar Amélie is the perfect speakeasy with its exquisite cocktails, relaxed atmosphere and contemporary design. From concrete walls to stylish indoor decking, you can sit practically anywhere; on the terrace, by the decking or at the bar which is presented in the middle of the room. Its…

Six essential facts about NIVONA’s new 6 Series coffee machines

NIVONA is introducing two new models of coffee machine at IFA 2022 including the NICR 690 and NICR 695 which remove the need for pushing cups around, the company claims. Dubbed the “all-rounders for more milk froth”, the new machines come with a special twist. Both produce coffee and milk directly from the outlet while…

The new LifePad by Beurer helps people take immediate action in an emergency

The portable pad helps guide people through the resuscitation process step-by-step so they can intervene before it's too late. When an emergency strikes, the first few minutes before help arrives on the scene can often mean the difference between life and death, but many people are overwhelmed or reluctant to intervene for fear of making…

Lexar shows off First RGB DDR5 and Gaming M.2 SSD with Heatsink at IFA 2022

Lexar, a leading brand of flash memory solution, is offering a small teaser for its upcoming RGB DDR5 Desktop Memory and the recently launched next-gen M.2 2280 PCIe Gen4x4 NVMe SSD with Heatsink at IFA 2022, Computing & Gaming Area. The Lexar ARES RGB DDR5 Desktop Memory runs from 5600Mbps to 6000Mbps, allowing it to…

Back in business

By David Ruetz, Senior Vice President, IFA 2022 Hello and welcome to the second day of IFA 2022. I was delighted to walk around the trade show floor yesterday and see so many faces from the world’s top consumer electronics and home appliances brands and retailers. From what I could see, the industry is taking…

Toshiba unveils glowing new TV sets with quantum dot technology

At yesterday's IFA press conference, Director of UK sales and marketing David Flintoft said the pandemic led the company to reimagine what the TV set could be. "TV once again became the focus and took a new meaning for the household," he explained at the highly anticipated Toshiba press conference on Thursday.The QL5D Series and…

Global sports stars and exciting products join the ranks at TCL

Frederic Langin, vice president of sales and marketing for TCL Europe, revealed the world class footballers added to the brand ambassador team along with the latest product releases at the company's IFA 2022 press conference. Spanish midfielder Pedri Gonzalez, French defender Raphael Varane, and English midfielder Phil Foden are lining up with long-term global brand…

Indoor gardens, e-scooters and connected dog collars among IFA’s exclusive ShowStoppers

ShowStoppers, an exclusive media event, returned to IFA on Thursday in a room filled with press and product innovation. Here are just some of the standout products which drew the crowd's attention. Prêt à Pousser impress with tech-smart indoor gardens Prêt à Pousser caught the eye at ShowStoppers with a stand overflowing with plants and…

Meet the first kids’ robot with official Disney app

Miko 3 is ready to wow the crowds at IFA 2022 as the AI robot revolutionizing the way children learn and play. Equipped with an official Disney app, Miko 3 is designed for children aged between five and ten and promises to be as playful as it is intelligent. The kidSAFE COPPA+ certified, Mom’s Choice…

Haier aims to “exceed customer expectations”

With impressive industry accolades proudly on display, Thursday's press conference showcased ambition for even greater success as well as a range of brand new products from the company's three brands, Haier, Candy and Hoover. "We are proud to be the biggest home appliance company in the world for the sixth year in a row, with…

Qualcomm keynote welcomes Mark Zuckerberg to IFA

Cristiano Amon, president and CEO, Qualcomm Incorporated, uses prestigious opening keynote to announce new partnership with Meta. One thing was clear from Cristiano Amon's opening keynote on Friday: In the same way that connectivity between devices is essential, partnerships are fundamental to Qualcomm and their engineering of the future. Sharing stage time with Dr Won-Joon…

Smart Home survey: How do consumers prefer to control their home?

Interconnected smart home devices are not yet widespread in households, but there is a great potential for future growth. This was shown in a recent representative survey, conducted by YouGov on behalf of gfu Consumer & Home Electronics GmbH. Depending on the type of device, between 1% and 18% of households surveyed in Germany and…

Bosch Smart Home CEO on security innovations and saving energy

Discover how Bosch Smart Home uses multifunctionality to break ground in saving energy and guaranteeing security at home Gabriel Wetzel, CEO of Robert Bosch Smart Home GmbH, has led operations in the smart home sector for more than four years. We asked Mr Wetzel to offer us some key insights into Bosch Smart Home, which…

AEG unleashes wave of innovation with energy saving washing machines and microplastic filter

The premium brand by Electrolux presented its latest innovations including the AEG laundry collection to a busy press conference at IFA 2022. In Hall 4.1, attendees can discover the company's new range of washing machines and tumble dryers which automatically adjust time, water and energy usage. A new add-on filter catches up to 90% of…
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