Projection equipment manufacturer, Xgimi, has announced the launch of a new 4K ultra short-throw laser projector, the Aura. As the company’s first laser projector, the company is aiming for Aura to “become the new living room centrepiece”, and take the place of traditional television sets.

According to Xgimi, the Aura is a forward-thinking way for people to enjoy music, movies, shows and games in their home using ultra short-throw technology to project images at up to 150 inches, while only being inches away from the screen.

Aura features a smooth Android TV 10 user interface that has the ability to run streaming services like Disney+ and Amazon Prime, without the need for external hardware, Xgimi says. It also has built-in Chromecast functionality for seamless content casting, and features three HDMI ports for external devices like game consoles, cable boxes and Blu-ray players.

As well as all this, XGIMI adds the image quality is great too – capable of projecting at 4K and HDR10 resolutions with screen sizes of up to 150 inches while also adding low latency image processing capabilities. The Aura also offers a stylish design, luxurious look and feel, the company claims.

The Aura projector is powered by 2400 ANSI lumens of brightness, meaning crisper whites, darker and richer blacks and “colours that pop”. And, thanks to the Aura’s ultra short-throw technology, the projector only needs to be eight inches away from the screen to get a full 100-inch display, a size which most TVs could never match, XGIMI says. “That level of immersion is practically magical”, the company claims.

Finally, the Aura features XGIMI’s fast boot tech, can be set up in seconds, and features an intuitive user interface. Eight-point keystone correction technology makes focusing easy. And all this makes for a true plug and play experience, the company says.

The immersion is helped by four 15W Harman Kardon speakers that are built into the Aura projector, featuring 2 tweeters + 2 subwoofers providing crisp highs, dynamic mid ranges and excellent bass. The speakers include Dolby Audio support, allowing everyone to hear every minor detail with room-filling audio. The projector can also be used as a Bluetooth speaker or soundbar when not being used to watch content.

Tex Yang, vice president of global sales at XGIMI corporate, commented: “The XGIMI Aura has been created for the home environment with a design that naturally blends into any decor. We are seeing the shift in technology that has already impacted every other area of our lives coming to our home entertainment. With the XGIMI Aura, your next TV is not a TV.”

Key Selling Points

• Impressive ultra short-throw technology that only needs 8 inches of space to display at 100-inches
• 4K resolution and HDR10 compatible with screen size of up to 150″
• Four 15W Harmon-Kardon speakers with Dolby and DTS audio support

For more stories on home entertainment, click here.