This year’s “KOOP” cooperative event hosted by the two biggest trade alliance groups in the German electronics industry – expert and EURONICS – offered retailers more than 200 virtual workshops exploring over 70 topics.
This year’s event was originally planned as an in-person trade show, aiming to drive personal interaction in a fully booked exhibition hall, so it was a disappointing blow when the on-site part was cancelled. As a hybrid format had been intended from the outset, the result was, under the circumstances, exceptional. .
The huge interest shown by the industry and its service providers has encouraged the partners to further pursue their concept of a joint trade fair. The organisers have thus announced that expert and EURONICS are already planning next year’s KOOP in conjunction with Messe Berlin. KOOP 2023 is set to be held at Berlin’s exhibition grounds from 18 to 21 February 2023.
Dr Stefan Müller, CEO of expert SE, is full of optimism: “We’ve learned over the past two years that we can successfully and flexibly forge new paths. In this respect, virtual formats are undoubtedly a valuable complement to an in-person trade fair from expert’s perspective. That said, personal contacts are at the heart of our business success, particularly when it comes to cooperative partnership. That’s why we’re looking forward to the upcoming IFA!”
Benedict Kober, CEO of EURONICS Deutschland eG, concurs: “It goes without saying that EURONICS will be exhibiting at IFA again this year. Year-end business promises to be particularly strong in the consumer electronics sector, particularly as this year’s FIFA World Cup is being played in winter and not in its normal summer slot. September’s IFA will therefore be extremely important with regard to product innovations.”
Photo – top of page (left to right): Benedict Kober, CEO of EURONICS Deutschland eG; Jens Heithecker, Executive Vice President Messe Berlin Group & IFA Executive Director; and Dr Stefan Müller, CEO of expert SE