Hisense has seen record sales growth in its laser TV category from January to November 2021 with total sales surging by 273%, the company has reported.

Hisense is one of the leading laser TV brands in the market, featuring cutting-edge technology designed to meet consumers’ high expectations for “super-sized, ultra-high-definition, immersive experience” televisions.

Since 2007, the company has been committed to laser TV technology, and after years of innovation, it has entered key markets such as the United States, Australia, South Africa, Dubai, and Europe and has been “praised and supported” by various industries, partners, and consumers, the company says.

According to a spokesperson for the Chinese brand, the company’s aim is to provide a more immersive viewing experience. To achieve that, several technical aspects of their Laser TV have been improved. In terms of colour expressiveness, 100-inch TriChroma Laser TV, the company claims to have achieved 107% of the ultra-high-definition colour gamut standard BT.2020, equivalent to 151% of the DCI-P3 movie colour standard, surpassing high-end cinema by 50%.

At the same time, Laser TV has an ALR Daylight screen with ultra-high brightness of more than 350nit, with strong resistance to light, even during the daytime. Without drawing the curtains, lights would not affect the picture quality, the brand says. From brightness and viewing experience, Hisense continues to optimise Laser TV technology “to offer a perfect cinema-level experience to consumers”.

The laser TV console and screen are separate; the laser console is small in size, light in weight, and the Laser TV will work well in any style of home, says the manufacturer. In addition, laser TV is also more energy efficient than the average LCD, with power consumption only about one-third of that of its LCD cousins of the same screen size, claims Hisense.

Endorsements

Hisense prides itself on its laser TVs and has received a number of endorsements for its products in the category. For example US home appliance retail giant Best Buy introduced its laser TVs as the main high-end TV product in December for both online and offline channels, while Value Electronics, a US-based professional media, has named Hisense Laser TV as the “King of Laser Ultra Short Throw Products” in 2021 after a series of professional and rigorous tests. The US professional review site ProjectorReview also released a review and awarded Hisense Laser TV the “Best in Class” TV.

Hisense says it has also garnered praise from media outlet Forbes and Unbox Therapy, a leading YouTuber with 11.8 million followers, after a hands-on experience with a Laser TV.

Hisense family lights up New York’s Times Square

After years of commitment to the TV market, the Chinese brand says it has built up a loyal following, with its Hisense Family Campaign launched by Hisense’s social media accounts in November 2021, helping to accelerate and solidify this. The company also sparked participation from consumers worldwide and, to express its gratitude to global consumers for their support, the company will be on the screen of Times Square in New York with consumers at the end of the year, showcasing its thankfulness to customers.

2021 has been a year of great achievements for Hisense Laser TV, reflecting the recognition and support of consumers and the industry for Laser TV, both in terms of product reputation and sales.

In the future, the brand will continue its efforts to strengthen technology and bring state-of-art TVs and home appliances to consumers worldwide – with the aim of becoming “the most reliable and trustworthy” brand in the world.

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