Grundig launches world’s 1st FiberCatcher washing machine to help tackle plastic pollution
With microplastic pollution a growing problem, due to tiny pieces of plastic shedding from clothing during the wash cycle and entering our water sources, Grundig has developed an innovative solution.
Helping to solve this issue is a new appliance from Grundig. The Grundig FiberCatcher washing machine is the world’s first washing machine with an integrated synthetic microfibre filter that catches up to 90% of synthetic fibres released only during synthetic wash cycles, which helps to protect waterways and oceans.
The Grundig FiberCatcher washing machine has three programmes that catch synthetic microfibres in a special integrated filter, which when full, is returned to Grundig, to then be sent to a specialist company to be recycled.
Teresa Arbuckle, Managing Director of Beko plc, said: “Our parent company, Arçelik, is committed to investing in sustainable technology, from using recycled fishing nets and recycled plastic bottles in our appliances, to launching our most innovative product to date to help with microplastic pollution – the Grundig FiberCatcher washing machine.”
Key selling points:
- Three programmes that catch synthetic microfibres
- Catches up to 90% of synthetic fibres
- Microfibres are sent to a specialist company to be recycled