Beachbody launches new live and interactive on-demand platform
California-based leading provider of subscription health and fitness, Beachbody Company Group, LLC has launched a live interactive premium subscription tier, Beachbody On Demand Interactive (BODi).
BODi, (pronounced “body”) brings Beachbody’s roster of fitness trainers, patent-pending interactive technology, plus an expanded roster of BODi-specialised trainers, into the homes of Beachbody members – offering high energy group fitness classes, including indoor cycling classes, which fans can participate in on the connected MYX fitness bike, which is now available for purchase.
BODi classes will cover a wide range of categories, including indoor cycling, high intensity interval training (HIIT), strength training, Pilates, barre, yoga, meditation, cooking and nutrition, plus special live presentations of some of the most popular workouts from the Beachbody catalogue.
Classes are taught by the creators of Beachbody’s top selling fitness and nutrition programmes, the company says, including Autumn Calabrese, Amoila Cesar, Megan Davies, Joel Freeman, Jennifer Jacobs, Elise Joan, Jericho McMatthews, Ilana Muhlstein, Idalis Velazquez and the popular creator of Insanity, Shaun T, as well as a roster of all new trainers.
According to Beachbody, the BODi studio also uses the latest in broadcasting technology and a unique stage comprised of hundreds of screens to create a first-of-its-kind immersive and dynamic visual experience that aims to turn every workout into a special event.
Co-founder, chairman and CEO of The Beachbody Company, Carl Daikeler (pictured left) comments: “At-home fitness is here to stay, but with so many options on the market people are looking for more than just a talking head to tell them what to do while they stand in their living room, and BODi delivers an experience beyond anything offered across the streaming fitness landscape today.
“When we decided to create a premium, live connected fitness offering of our own, we knew it needed to stand out from the crowd and bring users something unlike anything else they had ever seen or experienced. With BODi, users have the opportunity to do more than just join a live virtual class with our exclusive feature called “BODcast” that allows them to actually see themselves in the class. Plus, with our growing roster of world class trainers, our members can join energetic and fun studio workouts in a diverse menu of class types, all from the convenience and comfort of their homes.”
Beachbody is also also introducing the “BODcast,” intended to improve the workout experience and make for a more immersive and motivated experience. The exclusive patent-pending feature that allows up to 100 members to opt-in to appear as part of the curated on-screen “cast” of each workout, having their image projected on the one-of-a-kind LED wall that serves as the backdrop on stage during select classes.
In addition to appearing on screen during the class, BODcast participants can receive live shout-outs, and even technique corrections in real-time, to help them get the best workout possible.
BODi will also partner with Feed.fm, a premier music platform for digital fitness companies, to offer popular tracks from original artists, designed to create engaging workouts.
BODi is available for $19.95 (€17.00) per month as a premium subscription on top of the $99 (€85) annual BOD membership – effectively just $28.20 (€24) per month. In another first, BODi will also offer day passes for just $7 (€6) that give users access to all of the platform’s classes for 24 hours. To learn more, click here.
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