Fitness platform Ultrahuman acquires wearable company LazyCo
Ultrahuman, described as one of the world’s leading metabolic fitness platforms, has acquired consumer-focused wearable company LazyCo, the first step by Ultrahuman in expanding its wearable operations, with its current product the Ultrahuman M1.
Founded by Apoorv Shankar and Yogansh Namdeo, LazyCo and its team will be integrated into Ultrahuman. Namely, the global in-house hardware development team will join to lead hardware product development.
LazyCo is in search of “better overall health insights for consumers”, and believes that this acquisition will “leverage the team’s expertise to generate deeper metabolic insights”, explains the company in a news release.
LazyCo aims to help navigate metabolic health
The metabolic health crisis has been described as one of the largest healthcare crises of the modern era, with over a billion people across the globe suffering from a metabolic health disorder. This reportedly contributes to almost 85% of all chronic diseases in the world.
The approach from Ultrahuman is to provide technology that can help people understand how food and exercise affects their metabolic health. Thus, leads can then make informed choices about what they eat and their activity levels.
Ultrahuman states that simple acts like measuring glucose response can reveal so much about how a particular food item affects the user’s metabolic health. This response to glucose is unique to every individual, and can depend on factors like gut microbiome diversity, stress levels, time of the day, food ingredient quality and more.
LazyCo: the story so far
LazyCo is the product of engineers-cum-product designers Apoorv Shankar and Yogansh Namdeo. The duo founded the company in 2017, with a focus on manufacturing hardware products that simplify daily life.
The company has already drawn a great deal of attention thanks to its unique product, the Aina Ring, a smart ring that uses artificial intelligence to forecast and automate daily tasks without the need to use a smartphone.
The product can help with digital tasks such as operating smart home devices or simply taking calls, which Ultrahuman claims can be done up to seven times faster with the device. The ring was the subject of a successful Kickstarter campaign in 2019, also winning a range of design and startup awards.
LazyCo co-founder and CEO Apoorv Shankar said in a statement “Ultrahuman’s vision of making health more personalised and impactful for people syncs with LazyCo’s vision of building products that solve problems for people in the most effortless ways”.
“Together, we can create a deeper impact on the overall health of the world”.
Ultrahuman continues to expand in the wearable world
The Ultrahuman M1 is the company’s take on wearable devices. It is a metabolic health tracking platform that provides advice based on glucose biomarkers. This can aid people in optimising their exercise, sleep and nutrition, with insights from the platform informing schedules and activity.
The Ultrahuman M1 works by tracking the wearer’s metabolism as they go about their day. It triggers timely notifications to the user, notifying them of a “high blood glucose event”, providing suggestions to optimise glucose levels like taking a walk.
“We want to make it easy to get healthy. At Ultrahuman, we’re deep believers in passive personalised health, specifically in a health platform that requires very minimal effort from a user’s perspective. This perfectly aligns with the philosophy of LazyCo”, said Mohit Kumar, Founder and CEO, Ultrahuman.
Ultrahuman is a venture-backed startup that to date has raised $25m (approx. €23m). Its investors include Alpha Wave Incubation (AWI).