Warner Music Group ‘changes the game’ with exciting rhythm city launch

The global music and entertainment company announced the new product this week which marks its first persistent music experience on Roblox.

Warner Music Group has released a first-of-its-kind music themed social role-play experience on Roblox. Developed in partnership with Gamefam, a leading gaming and content company across metaverse platforms, Rhythm City will introduce users to artists and music through social role play and provide them access to a collection of digital items sold exclusively on Roblox.

This unique experience brings together key gaming elements with the magic of music. Choosing from a variety of roles including music producer, DJ, dancer, and many more, users will have the opportunity to explore, dance, and bond with friends while enjoying the world’s hidden gems and competing in mini-music challenges. In addition, Rhythm City will host virtual concerts and events featuring select Warner Music Group artists.

“As our lives become increasingly digital, exciting opportunities are opening up for artists and fans to engage and interact”, comments Oana Ruxandra, the company’s chief digital officer.

“Warner Music Group is focused on facilitating the foundations of these new experiences by building and experimenting across evolving ecosystems. This partnership with Gamefam sees the company creating a place for artists and audiences to come together to define and contextualise their communities within living spaces.”

Warner Music Group launches Rhythm City
Credit: Warner Music Group

Warner Music Group stars

Warner Music Group has continuously built industry-leading experiences in gaming and the metaverse through its groundbreaking partnerships and one-of-a-kind events.

Over the years, it has brought several artists to the Roblox platform including Twenty One Pilots, Why Don’t We, Ava Max, David Guetta, and Royal Blood. With the launch of Rhythm City, the company continues its pursuit to push creative boundaries while providing new tools and resources for artists to build and extend their fan communities in this new digital era. 

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