Tesla files trademark to sell audio products ￼
Tesla has applied to expand its trademark, permitting the company to sell audio products and equipment. But what does this update mean for the American automaker?
Tesla is reported to have filed for an expanded trademark in early January. As reported by Electrek, the company applied for both its “Tesla” and “T” logo trademarks in a new audio equipment category.
The trademark registration aims to cover a broad range of audio equipment, from earphones and audio speakers to subwoofers, digital audio players and audio interfaces. The broad trademark category means Tesla would have a variety of projects and products it could develop, including an enhanced sound system.
The Model 3 sound system has earned praise for its premium quality. Commenting on Twitter, company CEO Elon Musk said “Tesla audio engineers come from [Bang & Olufsen] & many other companies. They literally rock. Our system is highly programmable, so we keep improving it via (over-the-air) codec updates.
The company also unveiled a new Boombox mode feature, with a variety of uses for audiophiles. Drivers can change the sound their car makes in transit, change the car horn, or play music from the vehicle’s media player. Such updates have been noted to increase brand loyalty and word-of-mouth marketing.