Dailies

Huawei committed to Europe with focus on health and fitness

The world’s best selfie camera, ‘knuckle knock’ touchpads and a new Strava partnership are among Huawei’s trailblazing highlights at IFA 2022 The brand’s commitment to innovation and technology leadership was said to be “burning as…
Dailies

Honor embraces connected future, unveiling three new products and “Magic” OS

Three new devices, a new operating system and forward-thinking innovations in virtual and augmented reality were featured in Honor’s hybrid showcase Honor CEO George Zhao and Tony Ran, president of Honor Europe, unveiled three new…
Dailies

Arçelik CEO makes urgent call to action

“You won’t like what you’re going to hear,” were the opening words of Arçelik CEO, Hakan Bulgurlu, during his keynote address at IFA Berlin on Friday. Mr Bulgurlu called for immediate action to combat climate…
Dailies

Autonomous driving requires cars to learn autonomously

SHIFT Mobility recognises the obstacles to driverless cars Since its 2018 debut at IFA Berlin (then called SHIFT Automotive) SHIFT Mobility continues to demonstrate, explore, explain and debate the future of automotive and mobility technologies.…
Dailies

Laifen: one of the fastest growing hair dryer brands

Over a million units sold globally in one year ADVERTORIAL The company’s high-speed hair dryers, with an air speed of 22m/s, are able to dry hair in the blink of an eye, while avoiding any…
Dailies

Schneider Electric aims for progress and sustainability for all 

In the fifth and final keynote of IFA 2022, Schneider Electric – global leader in industrial automation and energy management – offered an insightful hybrid presentation. Gwenaelle Avice-Huet, chief strategy and sustainability officer, and Bidisha…
Dailies

Faster storage solutions from HP

HP personal storage is showcasing its latest SSD and DRAM consumer storage lineup at IFA 2022. A HP SSD can improve overall system operating performance, offering impressive read and write speeds, improved boot times, faster…
Dailies

Toshiba unveils glowing new TV sets with quantum dot technology

At yesterday’s IFA press conference, Director of UK sales and marketing David Flintoft said the pandemic led the company to reimagine what the TV set could be. “TV once again became the focus and took…
Dailies

Global sports stars and exciting products join the ranks at TCL

Frederic Langin, vice president of sales and marketing for TCL Europe, revealed the world class footballers added to the brand ambassador team along with the latest product releases at the company’s IFA 2022 press conference.…
Dailies

Indoor gardens, e-scooters and connected dog collars among IFA’s exclusive ShowStoppers

ShowStoppers, an exclusive media event, returned to IFA on Thursday in a room filled with press and product innovation. Here are just some of the standout products which drew the crowd’s attention. Prêt à Pousser…