Dailies

Consumers willing to pay more for energy-efficient electronics

Research reveals a greater appreciation and reliance on technology fostered by the Covid-19 pandemic A new survey published by IFA organiser gfu found that consumers are willing to spend up to 50% – or €150…
Dailies

IFA: Industry strength in numbers

Speaking at the IFA opening press conference on Wednesday, Dr Sara Warneke, MD, gfu, gave a clear picture of the current state of the industry. “In 2020 and 2021, there was a pandemic-related boom accompanied…
Dailies

IFA Innovations Media Briefing 2022 panel examined diversity as a force-multiplier for innovation

In one of the opening discussions at this year’s Innovations Media Briefing, a panel discussed the importance of diversity within the consumer and home electronics industries. Panel host Lea Jordan, Head of Marketing and co-founder…
Dailies

GfK Briefing: How Technical Consumer Goods withstand crises

Alexander Dehmel, Head of Market Intelligence Germany and Austria at GfK, presented GfK’s recent research on the question: What impacts consumers in early 2022? The studies indicate that there are a range of drivers that…