TCL launches “intuitive and immersive smart home experience”
TCL Electronics have showcased a host of new products, including a collection of premium 8K QLED TVs, a recently-launched 5G smartphone, and a range of smart appliances – all controllable via the TCL Home App.
Called “Transcend Vision”, the online event was presented by Head of X-Lab, TCL Industrial Design Center, Tiago Abreu, who first unveiled the brand’s X-Series of mini LED TVs with unrivalled 8K performance.
In the X Series are the Mini LED 8K X925 and the slightly larger X925 PRO (available in an 85-inch screen size), which features an upgrade on its original Mini LED tech that minimises the distance between the mini LED and LCD layer to 0mm (called OD Zero). This creates a punchier image, and “a dramatic ultra-thin profile, never seen before within LED LCD TVs.”
“This is a huge breakthrough for the Mini LED TV industry in 2021,” said Abreu. “TCL Mini LED technology together with QLED and 8K technology outperforms organic light-emitting TVs in many aspects, allowing unbelievable contrast, clarity and a truly immersive viewing experience.”
The X925 PRO comes with a powerful and detachable Onkyo Dolby Atmos powerful 5.1.2-channel 160W soundbar, while the X925 comes with 2.1 Onkyo speakers, and both support Dolby Atmos.
The TVs also include a number of quirky features, including a “magic camera” accessory that enables users to make video calls with the TV via Google Duo, and gesture control, as well as voice control and the traditional remote control.
The company also announced that it is expanding its partnership with Activision to become the Official Global TV Partner of Call of Duty.
“Every detail in the game is revealed with the fast responsiveness and immersive audio that serious gamers demand, all made possible by our home theatre line-up. In short you could say that at TCL we transcend your vision,” said Abreu.
Both the X925 and X925 PRO come with “Game Master” mode, offering gamers “an experience that is second to none”. It includes HDMI 2.1, Wi-fi 6 to provide gamers with a much smoother experience, as well as VRR, ALLM and eARC which when combined with the sharp 8K clarity, and deep HDR dimensionality, promise a totally immersive gaming experience.
Finally, TCL unveiled a range of smart appliances that can all be controlled via the TCL Home App either on a mobile device or from a TCL smart TV.
Abreu said: “As a control hub for TCL smart devices and a platform for smart living, the TCL Home App connects with all TCL smart devices and appliances to create an intuitive and immersive smart home experience.”
Among the new appliances were the TCL C470 refrigerator, featuring a 21.5-inch smart LED screen, and Power Cool and Power Freeze functions, which cools and freezes in just 5 and 10 minutes respectively.
The TX X10 dual function washing machine comes with a front loader and a top loader – essentially two drums which can be used independently of one another, while the X Series air conditioner features dedicated fresh air duct and an easy-clean four-layer filter to offer better and healthier air quality.
Earning a mention at the end of the talk was TCL’s 20 Pro 5G smartphone. Recently-launched and available now to buy, the TCL 20 5G comes with a powerful 48MP triple camera, supported by AI technology, plus an 8MP + 2MP second rear camera.
It features real-time SDR to HDR conversion, powered by the company’s unique NXTVISION technology and industry-leading colour accuracy, while a powerful Octa-core processor, 6GB RAM and 256GB of internal storage means the user is unlikely to run out of space.
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