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Consumers willing to pay 50% more for electronics if incentivised with energy savings
A new survey published by IFA organiser gfu has found consumers are…
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Target-oriented marketing among talking points for gfu Insights and Trends
The IFA Innovations Media Briefing saw a range of guest speakers provide…
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The gfu innovation forum is back in 2022: focus on sustainability
In the run-up to IFA 2022, on 13 July at the City…
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HEMIX REPORT: Germany’s home electronics market up 7.5% in the first quarter of 2022
A new report just published by gfu indicates that the market for…
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New gfu survey: wearables up almost 9% in Germany in 2021 – and still going strong
They may have only been on the market for about a decade,…
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Washing machines trending towards new features and larger capacities in 2021
GfK reports washing machines with steam and drum cleaning functions, and capacities…
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YouGov 2021 smart home survey shows promise, but hesitation on the part of German and British consumers
Although interconnected smart home devices are not yet widespread in households, there…
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Growth in the home electronics market in 2020
The COVID-19 pandemic and the resulting economic downturn did not have a…
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Game console sales increase by double digits during the pandemic
More free time and time spent at home during lockdown has led…
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The home office is the new normal in 2021. Is it also a model for the future?
Since the outbreak of the Covid-19 pandemic, the way in which people…