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Target-oriented marketing among talking points for gfu Insights and Trends

The IFA Innovations Media Briefing saw a range of guest speakers provide…
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Washing machines trending towards new features and larger capacities in 2021

GfK reports washing machines with steam and drum cleaning functions, and capacities…
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YouGov 2021 smart home survey shows promise, but hesitation on the part of German and British consumers

Although interconnected smart home devices are not yet widespread in households, there…
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Growth in the home electronics market in 2020

The COVID-19 pandemic and the resulting economic downturn did not have a…
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The home office is the new normal in 2021. Is it also a model for the future?

Since the outbreak of the Covid-19 pandemic, the way in which people…