Stand Mixer Market to Reach €2.5bn globally by 2030 at 4.7% CAGR

A rise in interest in domestic baking and cooking, the advent of new commercial establishments such as restaurants, hotels and cafes, and inclusion of new features and functionalities in stand mixers are driving the global stand mixer market.

Allied Market Research has published a report entitled “Stand Mixer Market by Type, (Tilt Head and Bowl Lift), End User (Residential and Commercial) and Distribution Channel (Hypermarket/Supermarket, Specialty Stores, and Online Channels): Global Opportunity Analysis and Industry Forecast, 2021–2030″. According to the report, the global stand mixer industry accounted for US$1.8bn (€1.56bn) in 2020, and is expected to reach US$2.9bn (€2.51bn) by 2030, growing at a CAGR of 4.7% from 2021 to 2030.

Drivers, restraints, and opportunities

A rise in interest in domestic baking and cooking, advent of new commercial establishments such as restaurants, hotels, and cafes, and inclusion of new features and functionalities in stand mixers drive the global stand mixer market. However, availability of alternatives to stand mixers and big size, difficulties in cleaning hamper the market growth. On the contrary, a surge in awareness about stand mixers in developing countries and a surge in sustainability and improvement in energy consumption are expected to open new opportunities for the market players in the future.

Covid-19 scenario:

  • The stand mixer industry was positively affected due to the Covid-19 pandemic as people stayed at home and cooked for themselves at home.
  • Increase in the hobby of baking and cooking along with creating new kinds of recipes at home helped surged the sales of stand mixers.
  • Addition of new functionalities and features, product innovations, and rise in sustainability of stand mixers are back in focus after the pandemic.

The tilt head segment held the largest share

By type, the tilt head segment held the largest share in 2020, accounting for more than two-thirds of the global stand mixer market, as it allows the top part of the stand mixer to tilt back. However, the bowl lift segment is expected to register the highest CAGR of 5.3% during the forecast period, as they have stronger motors and most commonly used for professional grade cooking and baking.

The residential segment dominated the market

By end user, the residential segment held the lion’s share in 2020, contributing to nearly three-quarters of the global stand mixer market, owing to their use in many households in the western countries. However, the commercial segment is estimated to manifest the highest CAGR of 5.4% from 2021 to 2030, as commercial grade stand mixers are slightly bigger and have more power as compared to residential stand mixers.

Europe, followed by North America, held the largest share

By region, the market across Europe, followed by North America, dominated in 2020, holding nearly two-fifths of the market, due to need to simplify the process of making the dough for bakery and confectionary products. However, the global stand mixer market across Asia-Pacific is projected to portray the highest CAGR of 6.9% during the forecast period, owing to rapidly increase in urbanisation and rise in disposable income in the developing countries.

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Read also: GfK forecasts total sales of household appliances to reach €307.8 billion in 2021

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