While Sony’s new XR TVs are set to roll out in Europe in the coming days or weeks, Sony Electronics Inc. has revealed North American models will shortly be available for pre-order in that zone.

The 2022 Bravia XR TV lineup is led by the 8K Mini LED series. There are two Master Series Z9K Mini LED models, with 75-inch or 85-inch screens. The former is priced at $6,999, while the latter is reported to be around $10,000 in the US market.

Intelligent TV processing technology among key features

Product highlights include intelligent TV processing technology, with a Cognitive Processor XR that can deliver natural and realistic picture quality. An XR Backlight Master Drive controls thousands of Mini Leds, with high-quality contrast and full brightness. According to Sony, there are “billions of accurate colours [that] deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro”.

Also included in the lineup is the A95K QD-OLED TVs (quantum dot OLED), a first for Sony. The company says viewers can “see more and brighter colours than ever before with the new QD-OLED panel and XR Triluminos Max”. Brightness is further enhanced by XR OLED Contrast Pro. Naturally, the model comes with Google TV, with Google Assistant to help organise your content.

The 65-inch model comes in at US$3,999 (around €3,806), while the cheaper option (55-inches) will put buyers back US$2,999 (around €2,854). Sony has noted that these sets will be available for preorder for customers in the US in June, while Canadian customers can expect a preorder later this May.

TVs that upscale images close to 4K quality

Details for the X95K 4K models have also been released by Sony, with pre-orders for the TVs already live. Standout features include a unique Cognitive Processor XR which has moving images upscaled to close to 4K quality. An XR Contrast Booster adjusts brightness for higher peaks in glare, and deeper blacks in shadowed scenes. “As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail”, Sony says.

The most premium option is the 85-inch model, coming in at around €5,234 ($5,499). The 75-inch model is set to sell at US$5,499 (€3,616),.

For gamers, the OLED A90K Master Series should be of note. Input lag can be reportedly low as 8.5 milliseconds. There are also BRAVIA XR exclusive features for the PlayStation 5. Sony says the set has a variety of features that gamers can use to “get the advantage”. There is a true immersive audio setup, with dual actuators that vibrate to produce sound from the entire screen. A built-in subwoofer is built-in to produce powerful bass.

There are two models, a 48-inch variant for around US$1,499 (€1,426) and a 42-inch set for US$1,399 (€1,331). The sets feature total support for HDMI 2.1 features, such as variable refresh rate and 120Hz gameplay.

Lastly in Sony’s new announcements is the A80K OLED TV range. These models feature “XR Triluminos Pro”, powered by the aforementioned Cognitive Processor XR. This feature allows the set to “access over a billion colours and reproduce each one with the subtle differences seen in the real world”.

According to the manufacturer, “Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail”.

For the 55-inch model, consumers can expect to pay US$1,999 (€1,902). Like the A90K Master Series, these models feature full HDMI 2.1 support and high-quality speakers.