After being a pioneer in the reparability field with the launch of the “Ten-year repairable product” policy in 2015, Groupe SEB is now concretising its commitment to eco-design by introducing its ECOdesign label.
Diane Folletet, Sustainable Innovation Product Director at Groupe SEB, says: The creation of this label embodies Groupe SEB’s long-standing commitment to eco-design. With this certified label, we inform consumers about products with a lower environmental impact, without any loss in their performance or the services provided in everyday life. The ECOdesign label allows us to cover the entire product spectrum of the Group’s brands, from small domestic appliances to cookware, and to gain a global vision of our products’ environmental impact.
Groupe SEB sells over 360 million products worldwide each year and claims it is committed to minimising their environmental impact throughout their life cycle. To showcase the eco-design approach which began to take shape in 2003, Groupe SEB has created its “ECOdesign” label, enabling consumers to quickly identify the most high-performance products in terms of eco-design. The label has been certified by an independent third party with ISO14020 and ISO14021 standards.
A packaging charter has also been created to identify products that meet the eco-design criteria within Groupe SEB brands.
LAUNCH OF THE FIRST ECODESIGN LABELLED RANGE IN EUROPE
This autumn, Groupe SEB is launching a complete range of Moulinex-Tefal food preparation products in Europe, manufactured entirely in Lourdes one of the 11 Groupe SEB factories in France.
The products have a fresh and intuitive design and are made of up to 65% recycled plastic. Recycled plastic is an essential part of the circular economy and can also reduce the CO2 impact by up to 70% compared to new plastic. The products are also up to 95% recyclable. To take the concept even further, the packaging is made from recycled cardboard and the printing is done with plant-based inks. The paper leaflets have been replaced by “picto” leaflets printed inside the packaging, while the plastic bags and polystyrene have been phased out.
RECYCLING A PRIORITY – NOW ALSO IN MIDDLE EAST
As part of the company’s efforts towards sustainability, Groupe SEB Middle East has launched the first ever “Recycle with Tefal” cookware campaign in the United Arab Emirates.
In line with the United Arab Emirates’ focus on sustainability and recycling along with the various initiatives taken by the country, Groupe SEB Middle East and Al Khayyat Investments jointly collaborated to the sustainability drive by launching the first ever “Recycle with Tefal” cookware campaign with Carrefour, UAE.
This campaign was focused on educating the citizens on the importance of recycling products by encouraging them to bring in their old aluminum cookware of any brand and buy the new Tefal cookware range “Eco – Respect” which is made up of 100% recycled aluminum at a special discounted price to bring together the perfect cooking results with durable performance while being eco-friendly.
Through this campaign, Groupe Seb Middle East managed to collect 423 kilograms (0.4238 MT) of aluminum cookware. All of these aluminum cookware products were recycled through an authorised participating recycling company.