IFA TECH TALK #7

Date July 21, 2022

In this edition, we’ll be talking all about the household appliances industry. From the latest products and new technology integration solutions, including the rapidly rising trend of smart technology. As well as some of the key things to look forward to at IFA from the 2nd-6th September. Our special guest is Yannick Fierling, Chief Executive Officer of Haier Europe as he gives us his views of the household appliances industry today and how they see the it developing 

Time-stamped show notes

00:00 ➡️ 01:12: introduction

01:12 ➡️ 04:30: industry news

04:30 ➡️ 13:45: exclusive interview of Yannick Fierling, CEO of Haier Europe

13:45 ➡️ 16:23: industry news

This episode features: 

Yannick Fierling is CEO of Haier Europe since 2015, driving it towards a constant growth in the home

appliances industry, multiplying the turnover of Haier Europe by close to 10 in the last 7 years.

In January 2019, after the closing of the acquisition of Candy Hoover Group, he took over the guide of all the

European activities, with the aim to accelerate Haier’s positioning in the region.

Prior to joining Haier, Yannick Fierling worked for fifteen years at the multinational home appliance

manufacturer Whirlpool, where he acted as General Manager of the Fabric Care business unit and Vice

President of Whirlpool EMEA. During his time at Whirlpool, he held increasingly significant positions in

Europe and North America in terms of responsibilities, and developed strong entrepreneurial, managerial,

technical and leadership skills.

His impressive academic resume includes two Master’s Degrees in engineering from institutions in North

America and Europe. He obtained an MSc at the UTC Engineering School in Compiègne, France (1992 – 1994),

followed by a MSc at the Virginia Polytechnic Institute and State University (1993 – 1995). Most recently,

Yannick Fierling was awarded a degree in Finance for Executives by the prestigious INSEAD graduate business

school in France (2009).

Valuable resources

Haier Europe: https://www.haier-europe.com/

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