The photo printing and merchandise market size is expected to increase to US$5.8bn (€5.48bn) from 2021 to 2026, with market growth of CAGR of 5.12% according to the latest market report by Technavio. 

The growing prominence of print-on-demand services is one of the key photo printing and merchandise market trends supporting the market growth.

Primarily, digital printing is widely used for the on-demand printing of products, such as children’s books that are customised with photos of children, photo books such as wedding photo books, and others.

For instance, in September 2019, Walmart partnered with Google Photos to offer on-demand, in-store prints from the Google Photos application.

Customers can order prints on the application, and the retailer gets the photo directly from Google. The 4×6 inch prints that are obtained directly from Google Photos will be available for same-day pick-up at Walmart stores.

The availability of such services is likely to drive the growth of the global photo printing and merchandise market during the forecast period. 

The photo printing and merchandise market is fragmented and the vendors are deploying growth strategies such as developing innovative products for the customers to compete in the market. 

Key vendors include: Amazon.com Inc., American Greetings Corp., Bay Photo Inc., Blurb Inc., Card Factory Plc, Cimpress Plc, District Photo Inc., Eastman Kodak Co., ezprints Inc., Ifolor AG, Minted LLC, Nations Photo Lab, Prodigi Group Ltd., Shutterfly Inc., Smilebox Inc., Tesco Plc, Things Remembered Inc., Walgreen Co., Walmart Inc., and Zazzle Inc. 

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Photo – top of page – Kadir Celep / Unsplash

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