Consumer electronics giant Philips has launched the Philips Norelco Shaver Series 9000, a “revolutionary” shaver which pairs AI and the connected Philips GroomTribe app to deliver “the ultimate smart shaving experience”.

According to the brand, the Philips Norelco Shaver Series 9000 delivers superior closeness and personalised skin comfort, (when compared with Philips Norelco 9000 predecessor), even on five-day beards.

Features include a Pressure Guard sensor, which links with an intelligent light ring, illuminating in different colours to indicate whether and when the right amount of pressure is applied. Motion Control sensors in the Philips Norelco Shaver Series 9000, meanwhile, track and guide shaving motions for a more efficient shaving technique.

When used with the Philips GroomTribe app, the shaver provides real-time feedback to users on their shaving patterns including pressure, speed and motion, as well as personalised shaving plans and tips, Philips says. And, for improved shaving performance, the Power Adapt sensor reads hair density 500 times per second and auto-adapts cutting power for an effortless shave.

Other features include Dual SteelPrecision self-sharpening blades, which promise superior closeness and perform up to 150,000 cutting actions per minute, requiring fewer strokes which result in less skin irritation, the company claims.

In addition, the 360-degree, fully flexible heads follow facial contours without tearing skin and the Protective SkinGlide coating reduces friction on skin by 25%, Philips adds.

Finally, featuring both wet & dry capabilities, Philips Norelco Shaver Series 9000 is available with the new Quick Clean Pod cleaning station, which promises to thoroughly clean and lubricates the shaver in just one minute, keeping it performing at its best for longer.

Brett Bardsley, Philips Norelco marketing director, comments: “Philips Norelco pioneered artificial intelligence in electric shavers with the debut of Philips Norelco Shaver Series 7000 in January 2021. SenseIQ technology is the outcome of years of research and development and delivers superior results, helping users feel confident in their shave no matter their hair length, hair type or skin type.”

The Philips Norelco Shaver Series 9000 is currently available in the US at the Philips website, and in retailers nationwide, starting at $219.99. The Philips GroomTribe app is available on the Apple App and Google Play stores.

Key Selling Points

• Pressure Guard Sensor links to intelligent light ring
• Compatible with GroomTribe App
• Motion Control Sensors

For more household appliance news, click here.