APPLiA – Home Appliance Europe, a Brussels-based trade association that provides a “voice for the home appliance industry,” has welcomed Netherlands-based Versuni, previously known as Philips Domestic Appliances, to its ranks. 

With this update, Versuni joins 24 direct members and 25 national associations of 24 countries. Founded as Philips Domestic Appliances, Versuni was made independent in September 2021, and rebranded in 2023. Versuni is made up of licensed the Philips consumer brand, along with other brands such as Saeco, Gaggia, Philips Walita, Preethi, L’OR Barista and Senseo. 

Versuni’s product portfolio also includes kitchen appliances and floor care, with presence in over 100 countries and 900 patents. 

Henk S. de Jong, CEO of Versuni, said that the company is “committed to delivering top notch products and solutions improving daily lives, while caring for the environment,” outlining sustainability as “a core pillar of our business model.” 

This makes Versuni a good fit for APPLiA as the trade association has made sustainability and reducing waste one of its key philosophies. 

“APPLiA is the perfect vehicle to promote the values and contributions of the sector to the consumers, the economy and the environment alike, creating the conditions for a prosperous, future-proof development,” said de Jong.

“We are extremely pleased to welcome Versuni on board, bringing in a forward-looking vision and expertise that will be crucial catalysts to a successful advocacy strategy enshrining the diversified heritages of all members,” said Paolo Falcioni, APPLiA Director General.

Arcelik CEO Hakan Bulgurlu was named the new President of APPLiA in June 2022, taking over from Dr. Peter H. Göetz, Executive VP of BSH Europe.