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Panasonic introduces 77-inch OLED TV in 2022

Panasonic has announced the launch of its flagship OLED TV, the LZ2000, available in 55-inch, 65-inch and, for the first time, 77-inch sizes.

Thanks to its Hollywood tuning and colour accuracy, Panasonic claims its OLED TVs are the best choice to view films and high-quality TV series. And, with the new Game Control Board settings, automatic Nvidia GPU detection, and improved 60Hz latency and HDMI2.1 support, the company says its LZ2000 is a gaming TV powerhouse.

The LZ2000 features nuanced picture optimisation based on the ambient light colour temperature and smoother Auto AI genre detection, while the improvement of the front-firing speakers also unlocks new usability allowing sounds to be directed accurately within a room.

PICTURE OPTIMISED FOR TIME OF DAY OF VIEWING

The LZ2000 OLED TV has advanced sensors that detect the ambient room light colour temperature and adjusts the picture to deliver a natural experience while watching throughout the day. This new feature builds on the brand’s Auto AI mode, introduced last year, which uses Artificial Intelligence that in real time identifies the content being played and automatically optimises both picture and sound quality, without the user needing to manually adjust settings, says Panasonic.

In addition, Auto AI mode now auto-detects what type of content the user is watching, and automatically optimises the picture and sound quality to match it. For example, those watching a film will have a more cinematic experience while those watching a sports game, the LZ2000 OLED TV will detect that and take the user “virtually to the stadium itself”.

CINEMA QUALITY TUNED IN HOLLYWOOD

The LZ2000 OLED TV’s new 77-inch size is called the “Master OLED Pro – Cinema Size”.

All three sizes use the latest generation of “Master OLED Pro” configuration to deliver even more brightness to improve in-picture quality processing, Panasonic says. The result increases mid-level brightness promising more pop from HDR and improved accuracy in reproducing details in brighter areas.

The new LZ2000 OLED TV represents the combination of Panasonic’s technical accuracy made possible by Japanese knowhow and engineering with the colour-tuning skills of Stefan Sonnenfeld, founder and CEO of Company 3. Sonnenfeld is a trusted collaborate of some of the world’s best filmmakers. He is among a handful of leading artists who has championed the power of colour grading to tell stories and communicate emotion. Described by NPR as a “da Vinci of the movies,” Sonnenfeld has applied his skills as a colourist to many of the most acclaimed and popular features of the past decade, including “A Star is Born,” “Wonder Woman,” “Man of Steel,” “Beauty and the Beast,” “Star Wars: The Force Awakens,” “Jurassic World,” “300” and many more. Like many other leading colourists and post-production houses, he uses Panasonic OLED screens as large-format client reference monitors.

The LZ2000 OLED TV also supports a wide range of HDR formats, including Dolby Vision IQ, Dolby Vision, Filmmaker Mode, HDR10+ Adaptive, and HLG Photo, the still image format which brings still photography into the HDR world.

AUDIO IMPROVEMENTS – DIRECTIONAL SOUND

With the LZ2000, Panasonic has improved its sound quality with new array speakers that run the entire length of the TV for an immersive sound experience, the company says.

The directional sound is in addition to Panasonic’s 360° Soundscape all-in-one TV audio package capable of delivering Dolby Atmos immersive audio experience. The multiple built-in upward-firing, side-firing, and front-firing speaker units produce a spatial soundstage with Dolby Atmos content.

The array speakers offer a number of benefits, including a wider sound stage with more precise, clear audio and directional sound. Using a simple-to-use GUI, the LZ2000 OLED TV makes it possible to adjust the relative loudness of the audio in different parts of the room. It comes with three modes:

  • Pinpoint mode which allows the sound to be directed to one specific point
  • Area mode which allows you to shift the sound to a group of people in a specific area of the room
  • Spot mode which boosts the volume in one particular spot while others can still hear the sound

The LZ2000 OLED TV’s directional sound can direct sound away from sleeping children as well as boost the volume for viewers who are hard of hearing, Panasonic says.

IMPROVEMENTS TO GAMING EXPERIENCE

Panasonic’s LZ2000 OLED TV delivers even more improvements for the growing number of gamers who choose Panasonic TVs as their gaming monitor of choice.

A new feature, the Game Control Board, collects all relevant game settings and information in one place and presents them as an overlay over the game so that you never need to leave the game to access them. It can be programmed to be accessed by just one click on the remote control by assigning it to the customisable “my App” button.

MY HOME SCREEN 7.0 IMPROVEMENTS

Finally, the LZ2000 OLED TV features the latest iteration of Panasonic’s highly evaluated smart TV OS, My Home Screen 7.0 which supports all major video streaming services and includes accessibility improvements along with a new myScenery function that includes a selection of calming images and videos captured by the Joy Foundation from all over the globe.

The LZ2000 OLED TV has an easy access settings menu that contains voice control, audio descriptions, audio dialogue enhancements and hard of hearing subtitle features to improve TV accessibility.

KEY SELLING POINTS

  • Available 77-inch size
  • Tuned in Hollywood custom “Master OLED Pro” configuration to deliver more in mid-level brightness
  • “Tuned by Technics” sound system developed by engineers from Panasonic’s acclaimed audio brand, Technics

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