Nikon targets vlog content creators with new Z 30 APS-C mirrorless camera

Nikon has announced the release of the APS-C size/DX-format Nikon Z 30 mirrorless camera, featuring the smallest and lightest body among the Nikon Z series models, as well as a vari-angle LCD monitor, REC lamp that immediately notifies of recording, and up to 125 minutes’ recording time.

The new camera enables a wide range of scenes, from daily shooting to creative expression including vlogs.

In addition, the Z 30 pursues ease of use and has a design optimised for video recording, so that even first-time mirrorless camera users can “casually enjoy imaging expression”. It also features functions such as “Creative Picture Control” that enables diverse expressions, 4K UHD/30p video, and slow-motion video, all of which can meet the challenge for more particular video expression.

High-resolution, superior rendering performance is realised by adopting the same image-processing engine as the Z 7 as well as the image sensor adopted in the Z fc, in combination with NIKKOR Z lenses. Covering a standard sensitivity range of ISO 100-51200, high-quality images can be captured regardless of light conditions or speed of movement.

Z 30

In addition to stills, Eye-Detection AF and Animal-Detection AF that detect the eyes of people, dogs and cats are also adopted for video recording, letting users reliably capture the eye of subjects in motion in both video and stills. By adopting AF-F (Full-time AF) that continues focusing on a subject as it moves or as the composition changes, the Z 30 allows even first-time mirrorless camera users to capture lively facial expressions of a subject without failure.

The touch-sensitive, vari-angle LCD monitor enables users not only to check how they look while shooting selfies, but also to freely shoot high-angle, overhead shots and low-angle shots such as walking feet. It offers smartphone-like operation while shooting, setting changes and pinching-in/out when playing back images.

All the outstanding DX-format and FX-format NIKKOR Z lenses are available with the Z 30, from wide-angle lenses ideal for vlogs to prime lenses that offer beautiful bokeh and zoom lenses that cover a wide range of scenes with one lens, allowing anyone to enjoy a breathtaking diversity of imaging expression.

The smallest and lightest camera among the Nikon Z series with a design optimised for video recording

Realising the smallest and lightest body among the Nikon Z series, the Z 30 features a deep grip that is comfortable and stable to hold during extended shooting. Although it is intended for first-time mirrorless camera users, it inherits the same design and operability as higher-class models.

With a large video-record button more visible than conventional models, a large microphone where a wind muff can be attached easily, as well as a REC lamp that immediately notifies of recording, the Z 30 is optimally designed for video recording including vlogs.

The exposure compensation is adjustable even in AUTO mode, and more creative imaging expression can be attained easily and exactly as intended thanks to 20 Creative Picture Control options.

Users can also make fine adjustments such as contrast and brightness to achieve their desired results. 4K UHD/30p without crop and Full HD/120p for creating slow-motion videos are also available. Three user setting modes are adopted on the mode dial, allowing users to assign the camera settings they want.

What’s more, the i menu is accessible with just one touch without going deep into the menu, and the two Fn buttons can be assigned frequently used settings.

Around 360 types of NIKKOR F lenses from AI type onwards, are available via the Mount Adapter FTZ II, allowing users to enjoy a wide variety of image style options.

Key selling points:

  • Image quality – the same image-processing engine as the Z 7
  • Approx. 11-fps high-speed continuous shooting enables capture of the intended moment more reliably.
  • Still images and videos can be transferred to a smart device via SnapBridge application for casual posting on social media.


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