LG’s latest TV range features OLED technology advancements and an enhanced user interface equipped with more personalised features

Korean appliances and home entertainment maker LG has again improved on its OLED TVs’ reputation for exceptional picture quality, contrast, inky blacks and wide viewing angles. This year’s models, available starting this month, come in a variety of resolutions (4K, 8K, etc.), forms (rollable OLED, bendable OLED), and sizes (42 to 97 inches), and come equipped with a number of improvements.

OLED evo: Boosted brightness and AI tech

The OLED evo G3 series, the company says, is introducing a significant upgrade this year. Namely, LG’s Brightness Booster Max technology, which incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 percent. On the new sets, brightness is mapped and controlled on a pixel-by-pixel basis, resulting in sharper, more realistic images.

The OLED evo G3 series also applies Super Anti Reflective technology to reduce visual distractions such as light glares and reflections, and even introduces the world’s largest OLED TV (97 inches) for next-level immersion.

Moreover, the OLED evo series’ new α9 AI Gen6 Processor leverages AI-assisted deep learning tech to deliver premium picture and sound quality through AI Picture Pro. In addition, the OLED Dynamic Tone Mapping Pro reveals hidden details to bring greater depth to every frame and AI Sound Pro fills the room with virtual 9.1.2 surround sound from the TV’s built-in speakers.

Apart from the built-in speakers, LG’s latest TVs and soundbars can work seamlessly together to create three-dimensional sound, with the WOW Orchestra function.

Personalised experience

Through this year’s TV line up, the firm looks to sync viewers’ experiences with their tastes and lifestyle through new features such as a new user interface and an AI Concierge.

Featuring webOS, this year’s models introduce All-New Home, a redesigned user interface (UI) offering a wide variety of customisation options. New Quick Cards – including categories like Home Office, Gaming, Music and Sports – lets users quickly access their most-viewed content and services.

The new webOS allows for personalised recommendations based on viewing history and habits whereas an AI Concierge not only curates content based on past usage and searches, it also suggests trending titles and useful settings and features.

According to LG, the new TVs also aim to create a seamless cross-device experience and are compatible with the latest smart home standard, Matter, which allows users to control and monitor various smart home devices directly from their TV.

Mini TVs

This year’s improvements are not stopping with OLED. The TV maker is also adding new QNED Mini TVs to this year’s improved line-up. Leveraging Quantum Dot NanoCell Color technology to produce rich, accurate and lifelike colours, these sets are equipped with QNED Million Grey Scale Block Dimming technology.

The latest QNED Mini LED TVs come close to the contrast and black levels of OLED, the company says, whereas the firm’s Mini LED TVs not only boast 64-times-greater contrast than their predecessors, but also designs that are slimmer and go with LG’s newest soundbars.

Accessible for all

In this year’s TV models, the firm has implemented various features to help make them accessible to all, like voice descriptions when navigating menus, on-screen content and search results. In addition, should one of the new TVs switch to standby mode, the user will receive voice notifications. By long-pressing the Magic Remote’s mute button, users can find the Learn TV Remote feature which teaches them how to use the smart remote’s features. Finally, the Sign Language Zoom feature lets hearing-impaired users enlarge the sign language interpreter on screen.

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