Top features for kitchen appliances revealed in new study
Functionality, quality and energy efficiency were the most valued features in kitchen appliances according to a survey of 14,000 consumers sponsored by Beko
The research, carried out by OnePoll in partnership with Turkish appliances manufacturer Beko, surveyed consumers across Europe and the UAE to understand changing attitudes to kitchen design.
Most valued features
According to the survey’s results, what consumers value most in kitchen appliances is functionality and ease of use (35%); quality (34%) and energy efficiency (23%). Moreover, in over half of the six countries surveyed, quality is named as the leading reason for wanting an appliance.
Advanced kitchen technology also emerged as a desired feature, with over half of respondents admitting to coveting someone else’s high-tech kitchen appliances and gadgets such as innovative, energy efficient fridges that kept food fresher for longer.
Another key factor was design, which was consistently cited as one of the top three reasons for feeling envious of others’ kitchen appliances. Specifically, participants stated that they admired sleek and modern appliance designs and a sizeable portion of participants included a “sleek and minimalist design” as a key feature of their dream kitchens.
Beko’s new built-in range
The insights coincide with Beko’s launch of its latest built-in kitchen range combining high-performance with intelligent design and new technologies.
“More and more, we are seeing the kitchen become a common space being used by all members of the family. It is important for us to understand this and tune our offering towards the growing range of wants and needs. This research confirms what we’ve observed; high quality products that look great and are equipped with the innovative technologies sit at the heart of our consumers’ dream kitchens,” said Ragıp Balcıoğlu, Chief Commercial Officer at Arçelik, Beko’s parent company.
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