WEEK-END
WEEK-END EDITION – IFA INTERNATIONAL IS THE OFFICIAL DAILY MAGAZINE OF IFA
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Garmin unveils Music Edition GPS smartwatches
ADVERTORIAL Garmin has unveiled the Venu Sq 2 and Venu Sq 2 – Music Edition GPS smartwatches. With a robust set of health monitoring features, these smartwatches makes it easy to connect…
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Arçelik CEO makes urgent call to action
“You won’t like what you’re going to hear,” were the opening words of Arçelik CEO, Hakan Bulgurlu, during his keynote address at IFA Berlin on Friday. Mr Bulgurlu called for immediate action…
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WHERE TO GO IN BERLIN
Bar Amélie Bar culture at the highest level. Bar Amélie is the perfect speakeasy with its exquisite cocktails, relaxed atmosphere and contemporary design. From concrete walls to stylish indoor decking, you can…
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Six essential facts about NIVONA’s new 6 Series coffee machines
NIVONA is introducing two new models of coffee machine at IFA 2022 including the NICR 690 and NICR 695 which remove the need for pushing cups around, the company claims. Dubbed the…
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The new LifePad by Beurer helps people take immediate action in an emergency
The portable pad helps guide people through the resuscitation process step-by-step so they can intervene before it’s too late. When an emergency strikes, the first few minutes before help arrives on the…
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Lexar shows off First RGB DDR5 and Gaming M.2 SSD with Heatsink at IFA 2022
Lexar, a leading brand of flash memory solution, is offering a small teaser for its upcoming RGB DDR5 Desktop Memory and the recently launched next-gen M.2 2280 PCIe Gen4x4 NVMe SSD with…
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Back in business
By David Ruetz, Senior Vice President, IFA 2022 Hello and welcome to the second day of IFA 2022. I was delighted to walk around the trade show floor yesterday and see so…
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Toshiba unveils glowing new TV sets with quantum dot technology
At yesterday’s IFA press conference, Director of UK sales and marketing David Flintoft said the pandemic led the company to reimagine what the TV set could be. “TV once again became the…
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Global sports stars and exciting products join the ranks at TCL
Frederic Langin, vice president of sales and marketing for TCL Europe, revealed the world class footballers added to the brand ambassador team along with the latest product releases at the company’s IFA…
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Indoor gardens, e-scooters and connected dog collars among IFA’s exclusive ShowStoppers
ShowStoppers, an exclusive media event, returned to IFA on Thursday in a room filled with press and product innovation. Here are just some of the standout products which drew the crowd’s attention.…