TRADE TALKS
Top retailers and trade organisations at IFA explain their current key concerns and discuss some of the most interesting trends and products they have seen at the show.
Dailynews
“IFA again at last!” EK makes an anticipated return
EK comes back to IFA with premium updates in shopfitting and marketing. During EK’s IFA press briefing on September 2, chief retail officer Jochen Pohle celebrated his company’s return to IFA under…
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Repair and not replace: outlining the strategy of Wertgarantie
Patrick Döring is the chairman of the board of directors at Wertgarantie. With over 3,000 retail partners in Germany, the specialist insurance company arrives at IFA 2022 to meet old friends and…
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Société Française de Garantie (SFG) takes on repairs for major brands
Frédéric Brizard, General Manager of Société Française de Garantie (SFG), the French subsidiary of Wertgarantie, explains the company’s decision to internalise reparations earlier this year. Mr Brizard explains: “The goal is to…
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The Reseller Park, where high business efficiency meets a treasure trove of contacts and ideas
The Reseller Park is back at IFA 2022 with all the ingredients for visitors to meet the right people at the right time Jan Nintemann, managing director of Global Fairs TT-Messe, organisers…
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Euronics is growing its customer base with UEFA Women’s football partnership
Co-founder Hans Carpels discusses the company’s four-year collaboration in an exclusive interview with IFA International The progressive retailer is supporting inclusivity and looking to attract a younger and more female online audience.…
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All the tools IFA 2022 trade visitors need to make business happen
IFA2022 is the perfect place for buyers to carry out their end-of-year business with leading consumer and home electronics brands. The event, one of the most efficient global meetings for industry and…
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Three key features of Fnac Darty’s approach to sustainability
CEO Enrique Martinez comments on the retailer’s strategic Everyday plan One of the largest retailers in Europe, Fnac Darty can steer customers toward the products least likely to break, repair them if…
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Euronics Group proud Official Sponsor of UEFA Women’s Football
Euronics, the international group of national retailers, has partnered with UEFA Women’s Football, including UEFA Women’s Champions League and UEFA Women’s EURO 2022 and 2025 and the Together #WePlayStrong campaign. The 4-year…
