MARKET TRENDS
Important new industry trends and interviews with leading analysts live from IFA
Dailynews
Consumers willing to pay more for energy-efficient electronics
Research reveals a greater appreciation and reliance on technology fostered by the Covid-19 pandemic A new survey published by IFA organiser gfu found that consumers are willing to spend up to 50%…
Dailynews
IFA: Industry strength in numbers
Speaking at the IFA opening press conference on Wednesday, Dr Sara Warneke, MD, gfu, gave a clear picture of the current state of the industry. “In 2020 and 2021, there was a…
Dailynews
IFA Innovations Media Briefing 2022 panel examined diversity as a force-multiplier for innovation
In one of the opening discussions at this year’s Innovations Media Briefing, a panel discussed the importance of diversity within the consumer and home electronics industries. Panel host Lea Jordan, Head of…
Dailynews
GfK Briefing: How Technical Consumer Goods withstand crises
Alexander Dehmel, Head of Market Intelligence Germany and Austria at GfK, presented GfK’s recent research on the question: What impacts consumers in early 2022? The studies indicate that there are a range…
