IFA 2022: Your Trusted Business Partner

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Garmin unveils Music Edition GPS smartwatches

ADVERTORIAL Garmin has unveiled the Venu Sq 2 and Venu Sq 2 – Music Edition GPS smartwatches. With a robust set of health monitoring features, these smartwatches makes it easy to connect mind and body. Offering popular built-in sports apps and fitness features, they are made to keep up with an active lifestyle. With 25+…

Arçelik CEO makes urgent call to action

“You won’t like what you’re going to hear,” were the opening words of Arçelik CEO, Hakan Bulgurlu, during his keynote address at IFA Berlin on Friday. Mr Bulgurlu called for immediate action to combat climate change in his keynote presentation, saying “I don’t believe in a world where people can get richer and the planet…

WHERE TO GO IN BERLIN

Bar Amélie Bar culture at the highest level. Bar Amélie is the perfect speakeasy with its exquisite cocktails, relaxed atmosphere and contemporary design. From concrete walls to stylish indoor decking, you can sit practically anywhere; on the terrace, by the decking or at the bar which is presented in the middle of the room. Its…

Six essential facts about NIVONA’s new 6 Series coffee machines

NIVONA is introducing two new models of coffee machine at IFA 2022 including the NICR 690 and NICR 695 which remove the need for pushing cups around, the company claims. Dubbed the “all-rounders for more milk froth”, the new machines come with a special twist. Both produce coffee and milk directly from the outlet while…

The new LifePad by Beurer helps people take immediate action in an emergency

The portable pad helps guide people through the resuscitation process step-by-step so they can intervene before it's too late. When an emergency strikes, the first few minutes before help arrives on the scene can often mean the difference between life and death, but many people are overwhelmed or reluctant to intervene for fear of making…

Lexar shows off First RGB DDR5 and Gaming M.2 SSD with Heatsink at IFA 2022

Lexar, a leading brand of flash memory solution, is offering a small teaser for its upcoming RGB DDR5 Desktop Memory and the recently launched next-gen M.2 2280 PCIe Gen4x4 NVMe SSD with Heatsink at IFA 2022, Computing & Gaming Area. The Lexar ARES RGB DDR5 Desktop Memory runs from 5600Mbps to 6000Mbps, allowing it to…

Back in business

By David Ruetz, Senior Vice President, IFA 2022 Hello and welcome to the second day of IFA 2022. I was delighted to walk around the trade show floor yesterday and see so many faces from the world’s top consumer electronics and home appliances brands and retailers. From what I could see, the industry is taking…

Toshiba unveils glowing new TV sets with quantum dot technology

At yesterday's IFA press conference, Director of UK sales and marketing David Flintoft said the pandemic led the company to reimagine what the TV set could be. "TV once again became the focus and took a new meaning for the household," he explained at the highly anticipated Toshiba press conference on Thursday.The QL5D Series and…

Global sports stars and exciting products join the ranks at TCL

Frederic Langin, vice president of sales and marketing for TCL Europe, revealed the world class footballers added to the brand ambassador team along with the latest product releases at the company's IFA 2022 press conference. Spanish midfielder Pedri Gonzalez, French defender Raphael Varane, and English midfielder Phil Foden are lining up with long-term global brand…

Indoor gardens, e-scooters and connected dog collars among IFA’s exclusive ShowStoppers

ShowStoppers, an exclusive media event, returned to IFA on Thursday in a room filled with press and product innovation. Here are just some of the standout products which drew the crowd's attention. Prêt à Pousser impress with tech-smart indoor gardens Prêt à Pousser caught the eye at ShowStoppers with a stand overflowing with plants and…

Meet the first kids’ robot with official Disney app

Miko 3 is ready to wow the crowds at IFA 2022 as the AI robot revolutionizing the way children learn and play. Equipped with an official Disney app, Miko 3 is designed for children aged between five and ten and promises to be as playful as it is intelligent. The kidSAFE COPPA+ certified, Mom’s Choice…

Haier aims to “exceed customer expectations”

With impressive industry accolades proudly on display, Thursday's press conference showcased ambition for even greater success as well as a range of brand new products from the company's three brands, Haier, Candy and Hoover. "We are proud to be the biggest home appliance company in the world for the sixth year in a row, with…

Qualcomm keynote welcomes Mark Zuckerberg to IFA

Cristiano Amon, president and CEO, Qualcomm Incorporated, uses prestigious opening keynote to announce new partnership with Meta. One thing was clear from Cristiano Amon's opening keynote on Friday: In the same way that connectivity between devices is essential, partnerships are fundamental to Qualcomm and their engineering of the future. Sharing stage time with Dr Won-Joon…

Smart Home survey: How do consumers prefer to control their home?

Interconnected smart home devices are not yet widespread in households, but there is a great potential for future growth. This was shown in a recent representative survey, conducted by YouGov on behalf of gfu Consumer & Home Electronics GmbH. Depending on the type of device, between 1% and 18% of households surveyed in Germany and…

Bosch Smart Home CEO on security innovations and saving energy

Discover how Bosch Smart Home uses multifunctionality to break ground in saving energy and guaranteeing security at home Gabriel Wetzel, CEO of Robert Bosch Smart Home GmbH, has led operations in the smart home sector for more than four years. We asked Mr Wetzel to offer us some key insights into Bosch Smart Home, which…

AEG unleashes wave of innovation with energy saving washing machines and microplastic filter

The premium brand by Electrolux presented its latest innovations including the AEG laundry collection to a busy press conference at IFA 2022. In Hall 4.1, attendees can discover the company's new range of washing machines and tumble dryers which automatically adjust time, water and energy usage. A new add-on filter catches up to 90% of…

IFA goes Neon with stylish Okai e-scooters

The newest electric rideables from Okai are on display at IFA 2022 before they hit the streets. Headquartered in Germany and China, Okai is showcasing its Neon series in Berlin at Hall 3.2, Stand 208. The foldable e-scooter's simple yet sleek design includes adjustable rhythmic ambient lights that brighten the street as users ride, helping…

Consumers willing to pay more for energy-efficient electronics

Research reveals a greater appreciation and reliance on technology fostered by the Covid-19 pandemic A new survey published by IFA organiser gfu found that consumers are willing to spend up to 50% – or €150 more – on sustainable white and brown goods if it saves them money and energy in the long term. KEY…

Forging electronic partnerships face-to-face: Karl Trautmann speaks about the fun and intensity of IFA Berlin

ElectronicPartner's Karl Trautmann relishes the long-awaited opportunity to be back at IFA ElectronicPartner and its three brands MEDIMAX, EP: and comTeam have made a welcome return to IFA Berlin in 2022. We spoke to executive board member Karl Trautmann and asked him how it feels to meet the industry in person again, after two years.…
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