IFA 2022:
A Big Round
of Applause

Scroll to read the Review Edition 📰
2022 NEWS REVIEW

Wireless power expands its horizons

13 Sep 2022 Read: < 1 min.
Dinesh Kithany, Chief Analyst, Wired and Wireless Technologies (WAWT), discusses the future of wireless power What is the state of the current wireless power market?The market grew last year by 15% - around 700 million units shipped - and is expected to cross the 1 billion mark by early next year. Out of these, smartphones, electric…
NEWS REVIEW TRADE TALKS

“IFA again at last!” EK makes an anticipated return

13 Sep 2022 Read: < 1 min.
EK comes back to IFA with premium updates in shopfitting and marketing. During EK’s IFA press briefing on September 2, chief retail officer Jochen Pohle celebrated his company’s return to IFA under the new umbrella brand with an updated logo too: 'EK: retail in motion'. “We have been waiting three years for the return of…
2022 NEWS REVIEW

WaterKorea looks to clean Europe’s rivers and seas with its latest technology

13 Sep 2022 Read: < 1 min.
WaterKorea, supported by ETRI (Electronics and Telecommunications Research Institute), has presented two products at IFA 2022 which work together to collect data and clean waterways. In an interview with IFA International, CEO Edwin Seol discussed the company's latest technology and why now more than ever, finding alternative clean water solutions, is so important.Mr Seol explains:…
2022 NEWS REVIEW

Mic check: IFA 2022 press conference summary

13 Sep 2022 Read: 5 min.
Throughout the five days of IFA 2022, attendees experienced a variety of informative and future-looking press conferences. From TVs with quantum dot technology to dynamic smart home appliances and air purifying necklaces, there were ample unique and innovative new products on show as well as key statements on company strategy and sustainability commitments. Here is a…
2022 IFA+SUMMIT REVIEW

Top level speakers including Miele chief and former Greek finance minister headline at IFA+ Summit

13 Sep 2022 Read: < 1 min.
Dr Reinhard Zinkann, executive director and co-proprietor of Miele Group, and former Greek finance minister Professor Dr Yanis Varoufakis spoke at the highly anticipated event. On Monday afternoon, Dr Zinkann shared his views on deglobalisation under the motto the 'next level of thinking.' The Miele co-owner reflected on how the global industry has long benefited…
2022 IFA+SUMMIT REVIEW

Key research: Consumer sentiment towards globalisation

13 Sep 2022 Read: 2 min.
Dr Sara Warneke, MD, gfu Consumer & Home Electronics, discussed the 'The Way Back Home' at the IFA+ Summit. The representative study, conducted in August, compares consumer sentiment towards globalisation in China, France, Germany, India and the US resulting from the global political situation. The study revealed scepticism towards globalisation as a worldwide phenomenon, which…
2022 EXCLUSIVE INTERVIEWS REVIEW

IFA 2022 was a resounding success with an emotional touch

13 Sep 2022 Read: 3 min.
The world's most important trade show in consumer and home electronics sent a strong signal: IFA is back! IFA 2022 Director Kai Mangelberger shared his views on the success of this year's show and the importance of live events for the consumer and home electronics sectors. What is your personal impression of this year's IFA? First…
2022 REVIEW SPECIAL FEATURES STAND OF THE DAY

New products, new home for Panasonic at IFA 2022

13 Sep 2022 Read: 3 min.
Panasonic has moved into IFA's spacious hub27 to reduce CO2 emissions and showcase innovations The space occupied by Panasonic at IFA Berlin - the 5,000 sq m hall in hub27 - was divided into sections by hanging gossamer white drapes, punctuated by cascading plants. The effect of this is to soften the ambience, as well…
2022 REVIEW SPECIAL FEATURES

Ordo meets partners for the first time at IFA 2022

13 Sep 2022 Read: 2 min.
Since its launch four years ago, Ordo has become the third biggest electric toothbrush brand in the UK, with plans to expand globally. The company was able to make plenty of partnerships during the global pandemic, and at IFA 2022, it can meet many of its business associates for the first time. Ordo's stylish Sonic…
2022 REVIEW SPECIAL FEATURES

Virtual reality, Climate action and a connected future: a roundup of IFA 2022 keynotes

13 Sep 2022 Read: 4 min.
The return of an in-person IFA was a relief for everyone. The virtual platform is certainly interesting, but nothing beats meeting face-to-face and making an in-person impression. The 2022 event had one of the most diverse and dynamic programmes yet, with a range of keynote presentations by major figures from industry giants and forward-thinking companies.…
2022 REVIEW

Take Fresh ‘n Rebel’s hearing test for tailor-made music

5 Sep 2022 Read: 2 min.
Fresh 'n Rebel is offering tailor-made music to people's ears, with its special sound booth at IFA 2022. Attendees are invited to step inside the soundproof studio and take the Personal Sound app test to check their hearing. A selection of songs is then played, with all sounds and frequencies specifically tailored to the listener's…