Dinesh Kithany, Chief Analyst, Wired and Wireless Technologies (WAWT), discusses the future of wireless power What is the state of the current wireless power market?The market grew last year by 15% - around 700 million units shipped - and is expected to cross the 1 billion mark by early next year. Out of these, smartphones, electric…

EK comes back to IFA with premium updates in shopfitting and marketing. During EK’s IFA press briefing on September 2, chief retail officer Jochen Pohle celebrated his company’s return to IFA under the new umbrella brand with an updated logo too: 'EK: retail in motion'. “We have been waiting three years for the return of…

WaterKorea, supported by ETRI (Electronics and Telecommunications Research Institute), has presented two products at IFA 2022 which work together to collect data and clean waterways. In an interview with IFA International, CEO Edwin Seol discussed the company's latest technology and why now more than ever, finding alternative clean water solutions, is so important.Mr Seol explains:…

Throughout the five days of IFA 2022, attendees experienced a variety of informative and future-looking press conferences. From TVs with quantum dot technology to dynamic smart home appliances and air purifying necklaces, there were ample unique and innovative new products on show as well as key statements on company strategy and sustainability commitments. Here is a…

Dr Reinhard Zinkann, executive director and co-proprietor of Miele Group, and former Greek finance minister Professor Dr Yanis Varoufakis spoke at the highly anticipated event. On Monday afternoon, Dr Zinkann shared his views on deglobalisation under the motto the 'next level of thinking.' The Miele co-owner reflected on how the global industry has long benefited…

Dr Sara Warneke, MD, gfu Consumer & Home Electronics, discussed the 'The Way Back Home' at the IFA+ Summit. The representative study, conducted in August, compares consumer sentiment towards globalisation in China, France, Germany, India and the US resulting from the global political situation. The study revealed scepticism towards globalisation as a worldwide phenomenon, which…

The world's most important trade show in consumer and home electronics sent a strong signal: IFA is back! IFA 2022 Director Kai Mangelberger shared his views on the success of this year's show and the importance of live events for the consumer and home electronics sectors. What is your personal impression of this year's IFA? First…

Panasonic has moved into IFA's spacious hub27 to reduce CO2 emissions and showcase innovations The space occupied by Panasonic at IFA Berlin - the 5,000 sq m hall in hub27 - was divided into sections by hanging gossamer white drapes, punctuated by cascading plants. The effect of this is to soften the ambience, as well…

Since its launch four years ago, Ordo has become the third biggest electric toothbrush brand in the UK, with plans to expand globally. The company was able to make plenty of partnerships during the global pandemic, and at IFA 2022, it can meet many of its business associates for the first time. Ordo's stylish Sonic…

The return of an in-person IFA was a relief for everyone. The virtual platform is certainly interesting, but nothing beats meeting face-to-face and making an in-person impression. The 2022 event had one of the most diverse and dynamic programmes yet, with a range of keynote presentations by major figures from industry giants and forward-thinking companies.…

Fresh 'n Rebel is offering tailor-made music to people's ears, with its special sound booth at IFA 2022. Attendees are invited to step inside the soundproof studio and take the Personal Sound app test to check their hearing. A selection of songs is then played, with all sounds and frequencies specifically tailored to the listener's…