IFA 2022: Take a bow

Scroll to read the Day 5 Edition 📰

MORNING BRIEFING

By Kai Mangelberger, Director IFA 2022 "We're on the home straight and it's a winner" Good morning and welcome to the final day of IFA 2022. It has been an absolute pleasure, and I would like to start by saying thank you to all those who have worked so hard to make these last days…

Nivona’s new machines feature an improved milk frother

With all-round improvements from previous models, two new coffee machines from Nivona are debuting at IFA 2022. Coffee specialists Nivona are introducing two new fully-automatic models at IFA 2022. The NICR 690 and NICR 695 are described by the company as "all-rounders for more milk froth", with a unique twist too. The machines produce coffee…

Kuvings looks to the future with a pipeline of innovative products

Kim Jongboo, CEO of Kuvings, speaks to IFA International about their IFA innovations, and about what is coming next for the company. Mr. Jongboo explains: "The most important development will be the introduction of our kitchen appliances. If you look at the current European market, there is lots of room for innovative products like our…

LG Electronics rolls out red tech carpet for visitors at IFA 2022

Under the theme "Life, Reimagined", visitors can embark on a journey through LG’s universe of smart life solutions in Hall 18. They can experience first hand the company's latest innovations on display throughout the hall. One of the brand’s major highlights at this year’s trade show is the premium 97" OLED evo Gallery Edition TV,…

SumUp pays it forward

ADVERTORIAL The company has pledged to donate 1% of its revenue to support environmental, educational and entrepreneurial causes Founded in 2012, SumUp is the financial partner for more than four million small merchants in over 35 markets worldwide, helping them start, run and grow their business. At IFA Berlin, the company has a range of…

Haier Europe demonstrates leadership in IoT and Connectivity

An exclusive Interview with Yannick Fierling, CEO of Haier Europe on the run up to IFA 2022 Household appliance giant Haier Europe has been able to grow consistently over the past few years by innovating where it matters. CEO of Haier Europe Yannick Fierling sat down with us to discuss the industry at large, the…

Vestel focuses on the future

CEO of Vestel welcomes a return to IFA with an eye on future technology Enis Turan Erdoğan, CEO of the Vestel Group of Companies, speaks with us about 30 years of IFA participation, as well as the new product and strategical focuses for Vestel moving forward. How does it feel to be back at IFA…

Experts in sustainable family entertainment

More of an informal guided tour than a press conference, Expert SE demonstrated its family-oriented strategy and renewed sustainability mission, continuing the "we Kendo better" initiative established last year for the 40th anniversary of Kendo, its own-brand product portfolio, unique in the electronics retail trade.Acknowledging IFA Berlin's status as the most important trade fair for…

Viomi turned up the heat with a host of new launches at IFA 2022

ADVERTORIAL Smart home specialist Viomi is presenting its new robot vacuums at IFA this year, having developed a what it describes as a "unique IoT @ Home platform". Consisting of an ecosystem of innovative IoT-enabled smart home products, together with a suite of complementary consumable products and value-added businesses, Viomi says the platform provides an…

Euroflex’s Vapour Line presents new way of cleaning

The Euroflex steam cleaning range is appropriately named “Vapour” with a boiler that superheats water to 130°C, creating a hotter and drier steam. The Vapour Line is on display at IFA 2022 where attendees can discover more about the technology which relies on a high-grade stainless steel boiler. Euroflex has also added new Ultra Dry…

Kärcher’s cordless vacuums for houses big and small

Kärcher is extending its range of cordless devices with two new battery-powered vacuum cleaners on show at IFA 2022. With the VC 4 Cordless myHome and VC 6 Cordless ourFamily battery-powered vacuum cleaners, Kärcher presents two flexible devices that can clean any household. The fully-charged VC 4 model can reach a period of use of…

Travel the world in a day at Dayholi’s VR dome

Dayholi is taking IFA NEXT visitors on a virtual world tour with its spectacular dome technology. The VR experiential bubble takes virtual reality to the next level, incorporating sight, smell, touch, sound and movement. Users can choose a personal guide from Dayholi's global database, before heading off on a virtual adventure full of new places,…

Correct your exercise technique with iPixel

iPixel claims to be the best way to workout at home, with its cutting-edge AI computer vision technology that can run on a smartphone. Using a lightweight exercise recognition algorithm, it detects poses by determining the position of the body in the camera image. The company has three standout fitness-related applications: Exercite, described as a…