IFA 2022:
A Higher
Level of
thinking

Scroll to read the Day 4 Edition 📰
2022 DAY 4 FEATURED ARTICLE

Kivi to debut at IFA Berlin with impressive new smart TVs

4 Sep 2022 Read: 2 min.
Ukrainian TV developer and manufacturer Kivi will unveil a new product line of medium segment smart TVs for the first time on August 31 at IFA Berlin 2022. The series includes models from 24’’ to 65’’ with different resolutions in frameless designs. The range has a distinct modern design, which comes from the work of…
2022 DAY 4 FEATURED ARTICLE

Microplastic technology specialists Matter debut at IFA with intelligent filter for washing machines

4 Sep 2022 Read: 2 min.
Matter is showcasing its unique micro-plastic filter for washing machines at IFA 2022 in Hall 20, Booth 334. It is estimated that around 700,000 microfibres are released into the ocean after every machine wash. With 64% of new clothing featuring plastic derivatives, fibres are now the biggest source of microplastics entering the world’s oceans every…
2022 DAY 4 FEATURED ARTICLE

C+A Global brings HP, Kodak and GE to IFA Berlin

4 Sep 2022 Read: 2 min.
C+A Global, a leading manufacturer, brand licensee and online reseller of consumer products, electronics, cameras and photographic equipment, invites IFA 2022 attendees to Hall 3.2 / Stand 210 to view its diverse product offerings from iconic brands including HP, GE and Kodak. With its expansive portfolio including 25 house brands, C+A Global strives to provide…
2022 DAY 4

MORNING BRIEFING

4 Sep 2022 Read: 2 min.
By David Ruetz, Senior Vice President, IFA 2022 IFA in full swing For those of you who are just arriving, welcome to IFA 2022, and for those who are returning, I hope you had a good IFA weekend. It has been a pleasure to see so many visitors on the trade show floor over the…
2022 DAY 4 NEWS

Taiwan Excellence pavilion is bursting with award-winning inventions

4 Sep 2022 Read: 2 min.
IFA attendees were invited to sip bubble tea and be inspired by speakers at the Taiwan Excellence press conference in Berlin on Friday. Opening the event, Taiwan's representative in Germany Professor Jhy-Wey Shieh said: "After two years impacted by Covid, we are here again. People from all over the world are making this one trip…
2022 DAY 4 NEWS

Five top sourcing trends in consumer electronics

4 Sep 2022 Read: 2 min.
Alibaba.com reveals the latest digital tools and trends designed to help SMEs enhance their competitiveness at IFA 2022 The world-leading B2B sourcing platform is back at this year's IFA to share some exciting insights. In times of economic challenges and supply chain disruption, Alibaba.com aims to bring the most seamless digital sourcing experience to German…
2022 DAY 4 NEWS

Honor embraces connected future, unveiling three new products and “Magic” OS

4 Sep 2022 Read: 3 min.
Three new devices, a new operating system and forward-thinking innovations in virtual and augmented reality were featured in Honor's hybrid showcase Honor CEO George Zhao and Tony Ran, president of Honor Europe, unveiled three new devices, and shared the company's vision for a new era of connectivity during his Keynote speech at IFA Berlin on…
2022 DAY 4 NEWS

Huawei committed to Europe with focus on health and fitness

4 Sep 2022 Read: 2 min.
The world's best selfie camera, 'knuckle knock' touchpads and a new Strava partnership are among Huawei's trailblazing highlights at IFA 2022 The brand's commitment to innovation and technology leadership was said to be "burning as bright as ever" as its president for Western Europe William Tian took to the IFA Berlin stage for Saturday's keynote…
2022 DAY 4 NEWS

Autonomous driving requires cars to learn autonomously

4 Sep 2022 Read: 2 min.
SHIFT Mobility recognises the obstacles to driverless cars Since its 2018 debut at IFA Berlin (then called SHIFT Automotive) SHIFT Mobility continues to demonstrate, explore, explain and debate the future of automotive and mobility technologies. Now that electric vehicles (EVs) are an accepted and essential presence on our roads, the next junction for automotive and…
2022 DAY 4 NEWS

Laifen: one of the fastest growing hair dryer brands

4 Sep 2022 Read: 2 min.
Over a million units sold globally in one year ADVERTORIAL The company's high-speed hair dryers, with an air speed of 22m/s, are able to dry hair in the blink of an eye, while avoiding any damage from overheating thanks to its active temperature control. Additionally, the hair dryers' 200 million/m3 negative ion generator keeps hair…
2022 DAY 4 NEWS

Schneider Electric aims for progress and sustainability for all 

4 Sep 2022 Read: < 1 min.
In the fifth and final keynote of IFA 2022, Schneider Electric - global leader in industrial automation and energy management - offered an insightful hybrid presentation. Gwenaelle Avice-Huet, chief strategy and sustainability officer, and Bidisha Nagaraj, VP of global marketing, appeared digitally and in-person respectively. Bidisha Nagaraj asked Gwenaelle Avice-Huet three questions. The first centred…
2022 DAY 4 TRADE TALKS

Repair and not replace: outlining the strategy of Wertgarantie

4 Sep 2022 Read: 2 min.
Patrick Döring is the chairman of the board of directors at Wertgarantie. With over 3,000 retail partners in Germany, the specialist insurance company arrives at IFA 2022 to meet old friends and make new ones too.  What brings you, and Wertgarantie, to IFA this year?We are here as a strong partner of all our associates…
2022 DAY 4 TRADE TALKS

Société Française de Garantie (SFG) takes on repairs for major brands

4 Sep 2022 Read: < 1 min.
Frédéric Brizard, General Manager of Société Française de Garantie (SFG), the French subsidiary of Wertgarantie, explains the company's decision to internalise reparations earlier this year. Mr Brizard explains: "The goal is to develop a B2B strategy in close partnership with Wertgarantie across the entire value chain, from the client, product and the distribution for the…
2022 DAY 4 EXCLUSIVE INTERVIEWS

“All the more important to discuss deglobalisation”

4 Sep 2022 Read: 3 min.
Miele Group's executive director and co-proprietor Dr Reinhard Zinkann is speaking at today's IFA+ Summit alongside the economist and former Greek finance minister Professor Dr Yanis Varoufakis and the German philosopher Peter Sloterdijk. Under the motto the 'next level of thinking' he will join numerous outstanding guest speakers and panel discussion members from politics, industry and science…
2022 DAY 4 SPECIAL FEATURES

A buyer’s guide to Smart Home among the EU7 countries

4 Sep 2022 Read: 2 min.
Smart Home automation and major appliances continue to grow, according to GfK research. $13.6 billion From January to June this year, sales of smart products recorded $13.6 billion (USD) for the seven major European markets58.2% Share of home entertainment and office of the overall smart market value+9.9% Home automation year-to-date growth in the first six…
2022 DAY 4 SPECIAL FEATURES

PurrSong makes connected devices for a happy, healthy cat

4 Sep 2022 Read: < 1 min.
Every aspect of a cat's life can be lovingly monitored and improved with the range of products being presented by PurrSong at IFA 2022. The self-titled "most sophisticated cat IoT company" PurrSong's connected devices even have a healthcare benefit via the app and new service AI.Doolittle. Smart litter boxes, including the self-cleaning LavvieBot S and…
2022 DAY 4 HOME LIFESTYLE SPECIAL FEATURES

TAURUS MYCOOK NEXT, the future of kitchen robot machines

4 Sep 2022 Read: < 1 min.
ADVERTORIAL Taurus, the Spanish leading company in home appliances, is presenting its latest IoT generation kitchen machine, Mycook NEXT.Designed and manufactured in Barcelona, it comes with cutting-edge technology, Wi-fi connection, 10” digital touch screen, patented induction cooking system, free access to Club Mycook international community and its growing online recipe book, shopping list and voice…
2022 DAY 4 SPECIAL FEATURES

TOZO X1 sound unit reaches golden frequency

4 Sep 2022 Read: < 1 min.
TOZO X1 sound unit is the ideal combination of a 12mm bass mid-range dynamic speaker and a balanced armature driver. ADVERTORIAL The tweeter uses a customized multi-way armature unit made by Knowles Electronics, a leading American acoustic component company founded in 1946. Additionally, Knowles Sound Solutions is a leading global manufacturer of moving coil speakers…
2022 DAY 4 SPECIAL FEATURES

Duomondi celebrates sound and light with Spero launch

4 Sep 2022 Read: 2 min.
The Art of Sound. This is what Duomondi invites visitors to experience at Stand 226, Hall 1.2, IFA 2022. Combining the best of Italian design with precision engineering, the company brings a new dimension to music with speakers that emit lighting effects for a multi-sensory experience. The new Spero range combines art, lighting and technology…
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