IFA 2022:
A Big Round
of Applause

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IFA goes Neon with stylish Okai e-scooters

The newest electric rideables from Okai are on display at IFA 2022 before they hit the streets. Headquartered in Germany and China, Okai is showcasing its Neon series in Berlin at Hall 3.2, Stand 208. The foldable e-scooter's simple yet sleek design includes adjustable rhythmic ambient lights that brighten the street as users ride, helping…

Consumers willing to pay more for energy-efficient electronics

Research reveals a greater appreciation and reliance on technology fostered by the Covid-19 pandemic A new survey published by IFA organiser gfu found that consumers are willing to spend up to 50% – or €150 more – on sustainable white and brown goods if it saves them money and energy in the long term. KEY…

Forging electronic partnerships face-to-face: Karl Trautmann speaks about the fun and intensity of IFA Berlin

ElectronicPartner's Karl Trautmann relishes the long-awaited opportunity to be back at IFA ElectronicPartner and its three brands MEDIMAX, EP: and comTeam have made a welcome return to IFA Berlin in 2022. We spoke to executive board member Karl Trautmann and asked him how it feels to meet the industry in person again, after two years.…

The Reseller Park, where high business efficiency meets a treasure trove of contacts and ideas

The Reseller Park is back at IFA 2022 with all the ingredients for visitors to meet the right people at the right time Jan Nintemann, managing director of Global Fairs TT-Messe, organisers of the Reseller Park, explains why bringing all industry players together face-to-face is vital for the future. Could you provide us with a…

The iQ700 by Siemens is moving artificial intelligence into the kitchen

The brand is showcasing its pioneering iQ700 series of ovens that use intelligent algorithms to adapt baking and roasting results to personal preferences. The studioLine oven with Individual Browning function is a particular technological highlight, which adjusts the degree of browning to meet users' personal tastes for dishes such as bread, pizza or gratin. Applying…

Bosch Eco Fridge to meet growing demand for energy-efficient appliances which emit fewer pollutants and make less noise

The fridge-freezer combination - KGN39VXBT, has swapped conventional materials for bio-based alternatives which produce 33 percent less CO2. Its tried-and-tested No Frost technology counteracts the formation of ice crystals and eliminates the need for tiresome defrosting. The refrigerator is equipped with VitaFresh XXL, Bosch's freshness preservation system, which keeps food fresh for longer and thus…

GfK’s ultimate domestic appliances buyers’ guide

+43% Growth for energy label "A" washing machines+12% Growth for french door refrigerators+25% Growth for built-in hobs with integrated hoods GfK has identified a number of "sweet spots" when it comes to domestic appliances. Moving forward, the data analytics firm shares the latest consumer trends from January to June 2022 in its ultimate buyers' guide…

Expanding Beko Grundig’s sustainable portfolio  

Beko Grundig Deutschland GmbH celebrated the most successful year in its history in 2021. CEO Mario Vogl talked to IFA International about the evolution of the Beko and Grundig brands, and about the company's strong commitment to sustainability. Beko and Grundig are back at IFA this year. How have the brands been evolving?After two very…

Kuvings unveils “world’s first” Commercial Blender with automatic opening and closing function at IFA 2022

Kuvings is proud to present the “world’s first” commercial blender, with pioneering features including an automatic opening/closing function, at IFA 2022. In the fast-growing small home appliances market, Kuvings is presenting a new innovation. Following the successful popularity of commercial juicers, Kuvings has developed a new commercial vacuum blender, with the world’s first automatic opening…

Spectrum Brands is showcasing its premium kitchen appliances at IFA 2022

Senior vice president Tim Wright shares his thoughts on the latest trends shaping the market from cooking to personal grooming The general manager and international VP of Home & Personal Care reveals all on what attendees can expect at the Remington and Russell Hobbs showcases at this year's show. What are the core trends shaping…

Beurer’s Lifepad guides people through resuscitation process step-by-step

The Lifepad by Beurer helps alleviate people's fears, enabling them to take immediate action in the event of an emergency. Easy to use without any prior knowledge or experience, the portable pad clearly illustrates what steps to follow in the event of an emergency. It is also equipped with an acoustic and visual feedback system…

Hyperice unlocks ‘ultimate massage experience’ for everyday wellness

Global high performance wellness brand Hyperice presents its latest evolution in the Normatec series at IFA 2022. The Normatec 3 uses dynamic air compression to improve everyday wellness, training, performance and recovery. The massaging device also lowers pain sensitivity and muscle fatigue after exercise, according to scientific studies. New features include a refreshed system design…

Power shift: Key developments in consumer electronics and electrical appliances

In Germany, the consumer electronics segment increased in the first half of 2022, according to the HEMIX Home Electronics Market Index. The HEMIX shows the quarterly market development in Germany based on quantity and value and is compiled by gfu in cooperation with Gfk. Consumer electronics segment increases With a turnover of more than €14.2bn,…

Liebherr looks to the future of freshness with new innovations at IFA2022

ADVERTORIAL Liebherr is showcasing its latest appliances with high levels of energy efficiency, freshness solutions and smart technologies at IFA 2022 under the motto "Shaping the future of freshness" The specialist for refrigeration and freezing will be demonstrating on Stand 201 in Hall 2.1 how its wide range of innovative products will help achieve a…

Prelaunch.com – the proven platform to test the market before launching your product

An innovative new platform named Prelaunch.com uses groundbreaking methods to help developers launch their products.

TOZO – True wireless earbuds

TOZO's flagship earbuds, X1, take the 12mm diameter hybrid drivers and balanced Knowles armature driver, and have been equipped with standard ANC and ENC noise cancellation functions. Supporting personalized custom noise reduction effects through TOZO APP. Especially X1 features LDAC HD audio-decoding technology authorized by Sony. Also, the innovative earbuds have received Hi-Res Wireless certification…

STAND OF THE DAY

SIEMENS Katja WendelHead of Marketing SiemensBSH Hausgeräte GmbH “Powered by the idea of enabling meaningful progress, we created a new identity for our Siemens Home Appliances brand. The new, progressive and modern look invites consumers to an urban, elegant and active world characterized by extraordinary personalities.” "Intelligent technology for the new way of living" Urban…

WHERE TO GO IN BERLIN

Hitting the Green Door Bar Behind a small green door with its green neon sight, there is a hidden American bar serving cocktails over a long wooden counter. The retro-looking cocktail lounge is decorated with furniture imported from New York in the 90s including leather banquette seating and bookshelves. The interior is somewhere between a…

Miele at IFA: Smarter, more convenient and more sustainable

Sustainability is the central topic for Miele at IFA 2022, as the company looks to guarantee greater environmental and climate protection. Miele Group's Executive Directors and Co-Proprietors Dr Markus Miele and Dr Reinhard Zinkann with Dr Axel Kniehl, Executive Director Marketing & Sales, at the company's IFA 2022 press conference. Miele is present at IFA…
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