IFA 2022:
A Big Round
of Applause

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2022 FEATURED ARTICLE

Kaiser caters to every taste from modern and futuristic designs to timeless classics

13 Sep 2022 Read: < 1 min.
Kaiser presented its latest innovative appliances at IFA 2022, the world's most important trade show for consumer electronics and household appliances. The company says IFA has helped Kaiser establish the brand within the industry and gain recognition across the globe. The brand, which celebrated its 25th anniversary, has for all these years maintained its guiding principle…
2022 NEWS REVIEW

Wireless power expands its horizons

13 Sep 2022 Read: < 1 min.
Dinesh Kithany, Chief Analyst, Wired and Wireless Technologies (WAWT), discusses the future of wireless power What is the state of the current wireless power market?The market grew last year by 15% - around 700 million units shipped - and is expected to cross the 1 billion mark by early next year. Out of these, smartphones, electric…
NEWS REVIEW TRADE TALKS

“IFA again at last!” EK makes an anticipated return

13 Sep 2022 Read: < 1 min.
EK comes back to IFA with premium updates in shopfitting and marketing. During EK’s IFA press briefing on September 2, chief retail officer Jochen Pohle celebrated his company’s return to IFA under the new umbrella brand with an updated logo too: 'EK: retail in motion'. “We have been waiting three years for the return of…
2022 NEWS REVIEW

WaterKorea looks to clean Europe’s rivers and seas with its latest technology

13 Sep 2022 Read: < 1 min.
WaterKorea, supported by ETRI (Electronics and Telecommunications Research Institute), has presented two products at IFA 2022 which work together to collect data and clean waterways. In an interview with IFA International, CEO Edwin Seol discussed the company's latest technology and why now more than ever, finding alternative clean water solutions, is so important.Mr Seol explains:…
2022 NEWS REVIEW

Mic check: IFA 2022 press conference summary

13 Sep 2022 Read: 5 min.
Throughout the five days of IFA 2022, attendees experienced a variety of informative and future-looking press conferences. From TVs with quantum dot technology to dynamic smart home appliances and air purifying necklaces, there were ample unique and innovative new products on show as well as key statements on company strategy and sustainability commitments. Here is a…
2022 IFA+SUMMIT

IFA+ Summit thought leaders discuss risks and rewards of deglobalisation

13 Sep 2022 Read: 2 min.
Deglobalisation, digitisation and sustainability were the main themes of the IFA+ Summit 2022, IFA's dedicated digital future think-tank. Opening the event, representatives described IFA as a place not only to do business and showcase the latest innovations, but also to discuss the latest developments in our economy, ecology and societies. Summarising the most recent challenges…
2022 IFA+SUMMIT REVIEW

Top level speakers including Miele chief and former Greek finance minister headline at IFA+ Summit

13 Sep 2022 Read: < 1 min.
Dr Reinhard Zinkann, executive director and co-proprietor of Miele Group, and former Greek finance minister Professor Dr Yanis Varoufakis spoke at the highly anticipated event. On Monday afternoon, Dr Zinkann shared his views on deglobalisation under the motto the 'next level of thinking.' The Miele co-owner reflected on how the global industry has long benefited…
2022 IFA+SUMMIT REVIEW

Key research: Consumer sentiment towards globalisation

13 Sep 2022 Read: 2 min.
Dr Sara Warneke, MD, gfu Consumer & Home Electronics, discussed the 'The Way Back Home' at the IFA+ Summit. The representative study, conducted in August, compares consumer sentiment towards globalisation in China, France, Germany, India and the US resulting from the global political situation. The study revealed scepticism towards globalisation as a worldwide phenomenon, which…
2022 EXCLUSIVE INTERVIEWS REVIEW

IFA 2022 was a resounding success with an emotional touch

13 Sep 2022 Read: 3 min.
The world's most important trade show in consumer and home electronics sent a strong signal: IFA is back! IFA 2022 Director Kai Mangelberger shared his views on the success of this year's show and the importance of live events for the consumer and home electronics sectors. What is your personal impression of this year's IFA? First…
2022 REVIEW SPECIAL FEATURES STAND OF THE DAY

New products, new home for Panasonic at IFA 2022

13 Sep 2022 Read: 3 min.
Panasonic has moved into IFA's spacious hub27 to reduce CO2 emissions and showcase innovations The space occupied by Panasonic at IFA Berlin - the 5,000 sq m hall in hub27 - was divided into sections by hanging gossamer white drapes, punctuated by cascading plants. The effect of this is to soften the ambience, as well…
2022 REVIEW SPECIAL FEATURES

Ordo meets partners for the first time at IFA 2022

13 Sep 2022 Read: 2 min.
Since its launch four years ago, Ordo has become the third biggest electric toothbrush brand in the UK, with plans to expand globally. The company was able to make plenty of partnerships during the global pandemic, and at IFA 2022, it can meet many of its business associates for the first time. Ordo's stylish Sonic…
2022 REVIEW SPECIAL FEATURES

Virtual reality, Climate action and a connected future: a roundup of IFA 2022 keynotes

13 Sep 2022 Read: 4 min.
The return of an in-person IFA was a relief for everyone. The virtual platform is certainly interesting, but nothing beats meeting face-to-face and making an in-person impression. The 2022 event had one of the most diverse and dynamic programmes yet, with a range of keynote presentations by major figures from industry giants and forward-thinking companies.…
2022 DAY 5

MORNING BRIEFING

5 Sep 2022 Read: 2 min.
By Kai Mangelberger, Director IFA 2022 "We're on the home straight and it's a winner" Good morning and welcome to the final day of IFA 2022. It has been an absolute pleasure, and I would like to start by saying thank you to all those who have worked so hard to make these last days…
2022 DAY 5 NEWS

Nivona’s new machines feature an improved milk frother

5 Sep 2022 Read: < 1 min.
With all-round improvements from previous models, two new coffee machines from Nivona are debuting at IFA 2022. Coffee specialists Nivona are introducing two new fully-automatic models at IFA 2022. The NICR 690 and NICR 695 are described by the company as "all-rounders for more milk froth", with a unique twist too. The machines produce coffee…
2022 DAY 5 NEWS

Kuvings looks to the future with a pipeline of innovative products

5 Sep 2022 Read: < 1 min.
Kim Jongboo, CEO of Kuvings, speaks to IFA International about their IFA innovations, and about what is coming next for the company. Mr. Jongboo explains: "The most important development will be the introduction of our kitchen appliances. If you look at the current European market, there is lots of room for innovative products like our…
2022 DAY 5 NEWS

LG Electronics rolls out red tech carpet for visitors at IFA 2022

5 Sep 2022 Read: 3 min.
Under the theme "Life, Reimagined", visitors can embark on a journey through LG’s universe of smart life solutions in Hall 18. They can experience first hand the company's latest innovations on display throughout the hall. One of the brand’s major highlights at this year’s trade show is the premium 97" OLED evo Gallery Edition TV,…
2022 DAY 5

SumUp pays it forward

5 Sep 2022 Read: < 1 min.
ADVERTORIAL The company has pledged to donate 1% of its revenue to support environmental, educational and entrepreneurial causes Founded in 2012, SumUp is the financial partner for more than four million small merchants in over 35 markets worldwide, helping them start, run and grow their business. At IFA Berlin, the company has a range of…
2022 REVIEW

Take Fresh ‘n Rebel’s hearing test for tailor-made music

5 Sep 2022 Read: 2 min.
Fresh 'n Rebel is offering tailor-made music to people's ears, with its special sound booth at IFA 2022. Attendees are invited to step inside the soundproof studio and take the Personal Sound app test to check their hearing. A selection of songs is then played, with all sounds and frequencies specifically tailored to the listener's…
2022 DAY 5 EXCLUSIVE INTERVIEWS

Haier Europe demonstrates leadership in IoT and Connectivity

5 Sep 2022 Read: 4 min.
An exclusive Interview with Yannick Fierling, CEO of Haier Europe on the run up to IFA 2022 Household appliance giant Haier Europe has been able to grow consistently over the past few years by innovating where it matters. CEO of Haier Europe Yannick Fierling sat down with us to discuss the industry at large, the…
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