Hotpoint launches new built-in fridge-freezers with advanced cooling and food preservation technology

Hotpoint has launched a range of built-in fridge-freezers, designed to bring advanced cooling and food preservation technology into the built-in market. 

Included in the new range is the Hotpoint Total No Frost built-in fridge-freezer (HTC18 T532), which benefits from Hotpoint’s Food Care System; a combination of innovative technologies that ensure ideal food preservation. 

For example, Hotpoint’s Active Oxygen technology removes odours from the fridge and helps to keep bacteria at bay; MultiCool Flow ensures a constant and uniform airflow in all sections of the refrigerator, while the Ultra Fresh Zone+ preserves the freshness of fruit and vegetables for up to 15 days.

Kimberley Garner, Hotpoint’s Brand Manager

What’s more, the Hotpoint built-in fridge-freezer (HTC18 T532 UK) boasts Total No Frost technology, meaning the user never has to defrost his or her fridge-freezer again. It also benefits from Fast Freeze, which enables the user to freeze fresh food in a shorter amount of time.

Kimberley Garner, Hotpoint’s Brand Manager, said: “We understand the growing trend for hidden appliances, which is why we have updated our built-in refrigeration offering.

“Hotpoint’s latest built-in cooling appliances ensure food is kept fresh for as long as possible. The range benefits from Total No Frost technology, which enables minimal user maintenance and effort. It also has the advantage of Active Oxygen technology, which removes odours from the fridge and helps to keep bacteria at bay.”

Key selling points:

  • Active Oxygen technology removes odours from the fridge
  • Ultra Fresh Zone+ preserves the freshness of fruit and vegetables for up to 15 days
  • Total No Frost – the user never has to defrost their fridge-freezer again
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