Hoover launches “lightest ever vacuum”
Hoover has unveiled a brand-new upright vacuum cleaner that weighs less than 5kg in use, and promises powerful performance with no loss of suction.
The UPRIGHT 300 offers multi-cyclonic cleaning technology to deliver a deep clean, Hoover said, and will be launching in three formats, HOME, PETS and XL. It will be available in three colours – red, blue and green – to provide stand out on the shop floor.
Created following extensive market research with UK consumers which explored vacuuming frequency, length and time of day undertaken, as well as preferences with regards to features, colours and storage, the UPRIGHT 300 features enhanced 80° swivel steering and a H13 HEPA filter which traps harmful particles to help relieve allergy symptoms.
Dave Matthews, business director at Hoover SDA, said: “At Hoover, maintaining our position as a pioneer for the latest in vacuuming technology is important, but these advances in our portfolio are aided when seeking feedback from consumers in the market itself.
“Customers from all over the world have different needs for their home, so we were keen to use our resources and listen to our UK consumers’ comments to apply these in-demand functions to our new collection.
“As the founder of the vacuum cleaner, it is important that we provide the best cleaning solutions for our customers.
“Weighing less than 5kg in use, the UPRIGHT 300 is our lightest, most steerable model yet. It truly demonstrates that our brand understands customer needs; something we have championed since we created the first vacuum in 1908.”
The brand has embarked on a six-figure, multi-channel marketing campaign to promote the UPRIGHT 300 collection. Commencing August 9, 2021, activity kicked off with a month-long DRTV campaign across SKY, Channel 4 and ITV in the UK.
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