Honor announces the global launch of the brand’s Magic3 Series

The latest smartphone in Honor’s Magic Series showcases a number of innovative ideas, featuring the Qualcomm Snapdragon 888 Plus 5G Mobile Platform.

Honor launched the all new Honor Magic3 Series on August 12 – firstly in the Chinese market, as what it describes as “an iconic flagship smartphone boasting premium technology and a cutting-edge design”.

The first flagship launched by Honor since its independence, the Honor Magic3 Series comprises of the Honor Magic3Honor Magic3 Pro and Honor Magic3 Pro+. The series stands out through its iconic design, excellent videography and photography and new levels of performance.

During the launch event, Honor also announced its plans for continued expansion and commitment to providing exceptional customer service and top-quality products following its independence in November last year. The company’s new workforce includes almost 10,000 employees who will cover the entire spectrum of end-to-end operations. Honor has invested heavily in R&D, with four R&D centres and over 100 labs worldwide, filing over 5,500 new patent applications to date, and quickly re-establishing strategic partnerships with some of the world’s top suppliers. In just three months, Honor’s market share increased 3% to 14.6% in the Chinese market, further fuelling the brands ambition for global success.

“Honor has always showcased our most innovative ideas through the Honor Magic Series, and the Honor Magic3 Series continues this legacy,” said George Zhao, CEO of Honor Device Co, Ltd. “Representing Honor’s vision for the future of mobile technology, we are proud of the industry partnerships we’ve forged which have helped in the development of this ground-breaking new smartphone as well as the continued efforts from our R&D team to reintroduce Honor to the global market, in a never-before-seen display of exceptional technology.”

Key selling points:

Immersive viewing experience — with an 89° Super Curved Display and ultra-thin bezels

Design – with a Super Curved Nano Crystal Shield and a Nano Ceramic body, the device has a comfortable grip and a greater level of hardness and toughness

Excellent photography — equipped with a best-in-class multi-camera computational photography while the Honor Magic3 Pro+ comes packed with a quad camera setup, featuring a 64MP Monochrome Camera, a 50MP Wide Camera, a 64MP 126° Ultra-Wide Camera and a 64MP Periscope Telephoto Camera.

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