With sales booming, Hisense has announced the launch this month in Europe and the USA of the Hisense 100L9 – the world’s first RGB Laser TV. Harman Kardon liftable audio composed of Dolby Atmos will, says the company, change the viewer’s living room into a private home cinema.
The Covid-19 lockdowns have been speeding technology adoption, with a remarkable surge appearing in daily screen time.
“Screens are vitally important in the reconstruction of our lifestyle due to their unique value and function…” said Fisher Yu, the President of Hisense Visual Technology, adding, “Services, social experiences, people. The screen will connect them all.”
According to Omdia, global TV market sales in 2020 slightly increased over the past year, with a significant part of the growth coming from large screen TVs. Since launching the world’s first commercial laser TV in 2014, Hisense has been striving to lead with the innovation of laser display technology. In 2020, Hisense laser TV sales increased 325% overseas (Data source: Hisense Internal Report).
What is a laser TV?
A laser TV can display extra-large images with improved picture quality by utilising laser display technology, including laser projection – a technology combining a laser light source and full-frame projection.
The image on the screen is reflective instead of directly projected towards the eyes. Therefore, the viewers are out of the area of strong blue light with 0 blue light exposure which can avoid eyestrain.
Immersive Experience: Human eyes can see an estimated 1 million colours. The latest TriChroma laser display can, says Hisense, reproduce 90% of the colours visible to human eyes, while they claim LED TV can only reach 60% of that range. The company asserts that Laser TV is the only display product that meets the BT2020 standard, the top standard for future TV colour.
Sense of Presence: Laser TV enables, says the manufacturer, a closer watch of a huge screen (only 4 metres for a 100-inch laser TV), creating a true-to-life viewing experience. A consumer reviews, “even the news immerses me in the sense of being on the spot.”
Energy and Cost Saving: According to Hisense, Laser TV offers lower power consumption and higher cost performance than LED TV of the same size (e.g., the price of a 100-inch laser TV is 1/4 to 1/2 of that of a 100-inch LED TV), resulting in a dominance of laser TV in large screen TV market. Moreover, with a shorter and stabler industry chain, the cost in manufacture will be diluted with a growing volume, leading to more competitive prices.
Earlier this year, Hisense launched the 88L5V TriChroma Laser TV. With more than 100,000 audio units built into the screen itself and sound from the screen directly, Hisense 88L5V Sonic Laser TV realises the integration of sound and picture. This product was launched in the UK, Germany, France, Italy, Spain, Russia, South Africa, the UAE and East European markets in February.