Haier stars at Milan Design Week 2022 with innovative Home Switch Home concept

Haier Europe is again in the spotlight of Milan Design Week 2022 (6-12 June) with “Home Switch Home”, an immersive experiential installation that’s among the most significant features of the event.

“Home Switch Home” narrates the smart home designed by Haier Europe for three international brands: Candy, Hoover and Haier; the result of a continuous attention to technological innovation, artificial intelligence, and design.

The three ecosystems are shaped around people’s lives, adjusting to personal taste and anticipating the needs and desires, where appliances and services come together to provide a cutting-edge home experience. Technology, connectivity, and design merge to create innovative solutions designed around values and targets of each specific brand.

The exhibition area of over 1000 sq m is divided into three different macro-areas, dedicated to Candy, Hoover, and Haier. Every exhibition is a veritable pathway that starts from an immersive and emotional experience through the different characters and values of each brand; it follows on with a touch&feel area that provides an actual interaction with the products, the connected solutions and home scenarios; and it ends with a product showcase of the latest innovations, with a special focus on built-in products.

Home Switch Home
Photo: Haier Europe (Twitter)

The three pathways share the hOn app, the Group’s digital platform, which not only allows an integrated, intuitive and dynamic management of connected appliances, but also the best streamlined exploitation of their potential. By adding exclusive functions and services to products, home management enhances and gets easier, while meeting users’ daily needs. An example of the hOn app digital ecosystem is that dedicated to the world of wine, which provides a virtual wine cellar for all wine lovers.

“Milan Design Week is for us one of the most important time of the year to tell the general public and the insiders about our diversified approach for Candy, Hoover, and Haier, the continuous research into innovation and the bond we have with the design world” – stated Gianpiero Morbello Haier Europe’s Head of Brands & IOT.

“With Home Switch Home, we talk about a change in people, in their habits and homes, as well as the resulting constant evolution of our three brands and solutions. This is also why we selected Looking Ahead of Super Design Show 2022 as a thematic framework, and we made it our own with increasingly innovative, quality and customised applications, where products and services come together in a connected ecosystem that enhances and facilitates users’ daily experience.”

Haier: Connect to Extraordinary

The whole ecosystem of Haier appliances and connected solutions form the concept of an interactive and engaging game of mirrors, lights, and sounds: a smart system that perceives the presence of the person, follows their movements and is shaped around them to provide a tailor-made experience. The holographic and olfactory synaesthesia of Touch&Feel installation engages visitors in a unique pathway and provides them with the chance of playing as actors in several home scenarios and in the fascinating world of the smart home, while being guided by the hOn app.

This is also the case with the area dedicated to the digital ecosystem for wine lovers, developed in synergy with different major partners of the wine world, Vivino, Tannico, Coravin, Compravini, Sommelier Winebox and Cantine.Wine.

The hOn app offers the chance to all enthusiasts to manage their collection of wines through their smartphones, just by scanning the bottle label.

Visitors can enjoy the experience, create their own virtual wine cellar and discover the first ecosystem dedicated to their passion.

In the exhibition area, technological innovation, quality and refined design along with customized solutions represent Haier’s soul.

Among the main products, CUBE 90 Series, the fridge that can manage the whole house ecosystem connecting to any Haier appliance in the house: from the wine cooler Wine Bank 60 Series 7 to I-PRO Series 7 plus washing machine and Superdrum Series 9 washer dryer, from WASHLENS Series 7 dishwasher to Chef@home Series 6 oven.

Candy: Simplify your Day

This interactive wall developed over three home scenarios, namely Cooking, Washing or Cooling, brings the visitor to a multisensory environment to discover Candy’s democratic connectivity, an integrated smart solution system that simplifies your daily life.

Through the interaction between the connected products on display and the hOn app you will be surrounded by the daily routine and see that connectivity is fully accessible and easy to use for everyone. Great attention was given also to design, with a dedicated space for iCase: the big innovation to be premiered in a collection of four unique items made in cooperation with four major young artists: Joey Guidone, Elisabetta Vedovato, No Curves and Scombinato (Antonio Colomboni).

Related to iCase, there is a contest for the IED (the European Institute of Design) students: the best work will join the four artists for a capsule collection to be put on display in September at the IFA 2022 in Berlin. To confirm the brand’s zero distance to consumer approach, the product will be in the spotlight for an interactive installation that allows visitors to become creative designers and directly decorate their own fridges. Major innovations stand out, including the new RapidÓ Pro washer and dryer, the new range of RapidÓ dishwashers and Fresco fridges, the DiVino wine bottle cooler, and the new connected ovens and hobs, among the others.

Hoover: Quality for Life

Participation in the Milan Design Week perfectly matches the corporate strategy aimed at strengthening its leading role in the IoT and connectivity and Haier Europe’s vision of being the first choice of consumers in the Smart Home context and among the top three appliance manufacturers in Europe.

The whole offers a full immersion in the performances and connectivity of Hoover products through augmented reality, which highlight the connection of brand with design and technology, which to Hoover means “Quality for life”: a home experience that puts performance at the service of wellbeing and turns appliances into a reliable ally that enhances the quality of life. 

Among the main products, the new wireless H- Free 900 vacuum cleaner, H-WASH 700 washing machine, the new range of H-DISH dishwashers, the new 5 collection (H-OVEN 500 Steam Plus, H-HOB 500, H-INDUCTION HOB, H-HOOD 500), and H-FRIDGE 700 fridge.

Photo – top of page – Haier Europe (Twitter)


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