Euronics, the international group of national retailers, has partnered with UEFA Women’s Football, including UEFA Women’s Champions League and UEFA Women’s EURO 2022 and 2025 and the Together #WePlayStrong campaign.

The 4-year commitment gives Europe’s leading electronics retail group, along with its suppliers and partners, the opportunity to activate local communities and underlines the company’s commitment to gender equality and diversity.

The move is part of the organisation’s drive to create “a human touch in a digital world“ and will provide its members with the possibility of inviting football fans to take part in activation events both online and in-store. The campaign theme ‘Everyone’s Invited’ reflects the Euronics Group’s position as a leading electronics retail group, which thrives on participation and collaboration. Members can tailor local activation events to their own market while partnering with local players, clubs and national teams. As part of the partnership, Euronics has secured the players’ mascots during all UEFA Women’s Champions League matches (starting in the knock out phase) and all UEFA Women’s EURO 2022 and ‘25 matches. This gives the group an opportunity to create ‘once in a lifetime’-experiences for young football fans.

Funkturm Indoor Ground A30

Photo: © Euronics