Liebherr to showcase the future of sustainable refrigeration and freezing at IFA 2022
Liebherr-Hausgeraete is presenting its latest innovations at this year’s IFA, under the motto “shaping the future of freshness”. Its products and freshness solutions are all geared towards achieving a more sustainable future. The company will also present a pioneering technology which it says will revolutionise refigeration and freezing.
The new products of Liebherr have been developed with a view of achieving high levels of energy efficiency, a longer service life and reducing food waste by keeping food fresh for a very long time. They will be presented at IFA in Berlin, Stand 201 in Hall 2.1, where the specialist for refrigeration and freezing will be demonstrating its latest innovations between September 2nd and 6th.
The theme behind Liebherr’s IFA attendance is “shaping the future of freshness”. The stand will showcase the company’s forward-looking innovations for a more sustainable lifestyle focusing on energy efficiency, freshness solutions, smart technologies all within the “timeless, elegant” design of its appliances.
“A lot has happened since the last time we participated at IFA: We have further developed our appliances and technologies in a more sustainable manner. The introduction of our new fully integrated and freestanding appliances brings us another great step further towards a more eco-friendly future”, says Steffen Nagel, Managing Director Sales & Marketing at Liebherr-Hausgeraete.
“Now we are looking forward to presenting our world of freshness to the public at the leading trade fair IFA and letting them participate in a world premiere”.
It is evident that sustainability is not simply viewed as a new trend for Liebherr. Their products are designed and tested for a minimum service life of 15 years. The key to an exceptionally long service life is using high-quality materials, or in the company’s words: “This uncompromising quality standard extends from the smallest detail to the design”.
The manufacturer said it has achieved the highest possible energy efficiency classes, as well as using responsibly sourced resources. In addition, the company will leverage IFA’s platform to demonstrate how high-quality materials and smart technologies can play a key role in saving energy.