IFA’s strong return to Berlin sends a powerful message around the world. Mayor Franziska Giffey explains what hosting the leading trade fair means to her and the city.

Mayor Giffey says it is “a real pleasure” to welcome back IFA to Berlin after a two-year break and gives a personal welcome to exhibitors and visitors from all over the world.

“We’re glad to have you here again!” she says. “IFA is well-known as one of the world’s largest technology fairs. This year, it’s living up to its reputation again, with the latest trends from the world of consumer and home electronics.

“Showcasing smart innovations and energy-efficient technologies, this leading trade fair is a driving force for the economy and for markets worldwide. It’s one of Berlin’s flagships, not only as a trade fair and congress, but also as a leading European hub for innovation and technology. The 2022 IFA is a beacon of sorts, not least because it stands for a resurgence after two difficult years.”

Mayor Giffey reveals ambitions to reposition Berlin as a hub for international trade fairs and events. “Many trade fairs, smaller and larger events alike that give life in Berlin its characteristic verve, had to be cancelled,” she continues. “Now we can finally take off again and are looking to pick up where we left off with the positive economic development that had made us a leader in Germany before the pandemic.

“The Berlin Senate is supporting the economic reboot with millions of euros in programmes and tailor-made measures. We want to reposition Berlin as a venue for international trade fairs and events, together with Messe Berlin, which this year celebrates its 200^th anniversary.”