4 out of 5 consumers say the pandemic has changed the way they cook
According to global consumer research conducted by the appliance company Beko, four out of five consumers said that their cooking behaviour has changed due to the pandemic.
The research polled over 5,400 consumers from nice countries (France, Italy, Saudi Arabia, Poland, Romania, South Africa, Thailand, UAE and the UK) to explore consumer behaviour in the post-pandemic climate. Key findings show that over a quarter (29%) of consumers prefer brands or products that protect their health, as 45% admit that COVID-19 is still a big concern for them.
However, as the world opens up, 90% of consumers state that they want to continue with the habits they learned during lockdowns and 50% say that home appliances helped improve their lifestyle in some way.
Over the past 18 months, consumers say time spent in the kitchen has increased by over 50% globally, and 78% state that their cooking behaviour has changed. To support their new habits, consumers seek appliances that are easy to use and clean, operate quietly and have better Wi-Fi connectivity which make their lives more convenient and help them live better lives.
Speaking about the research findings, Zeynep Yalım Uzun, Chief Marketing Officer at Arçelik said: “As we all can see, the ongoing COVID-19 pandemic continues to have a huge impact on consumer behaviour. Across the board, consumers are more health-conscious than before and prefer brands and products that protect their health and new home routines.
“Most people who developed habits during a lockdown, whether cooking or making barista-style coffee, want to continue using these skills in the post-pandemic world. Furthermore, we are also seeing a shift towards appliances that are easy to use, clean, connect to Wi-Fi and operate quietly to usher in the new work from the home era. For us at Beko, it is important that we continue to support our customers with products that help them address their biggest worries and live like a pro.”
With air pollution now considered to be a bigger killer than smoking or HIV/Aids, findings from the research suggested that air quality is becoming a concern to consumers as 59% share that they would like to measure air quality in their households. Additionally, 50% of consumers across the nine countries surveyed stated that at least one of their family members suffers from respiratory issues and are allergic to furry animals. In addition, 60% say they needed “cordless electrical appliances” to reduce cleaning times, save energy, and remove contaminants so they can keep their furry friends at home and their family healthy.
Photo – top of page – Kevin McCutcheon / Unsplash