The Official Newsroom for Trade Visitors & Business Professionals.

Aurai – The world’s 1st water-pump eye massager

In Trust's Aurai Vision Cool & Warm Water-Propelled Eye Massager is award-winning, having won a prestigious iF Design Award, and is just one of the products visitors can expect to see at IFA on the Taiwan Excellence stand. The massager has been designed to revive tired eyes and relieve stress, using Schumann low-frequency resonance to…


European audio specialist Energy Sistem may have been around for some time, but the company is certainly not resting on its laurels. The technology brand has been specialised in personal audio for more than 25 years, designing all kinds of audio solutions: from sound towers to true wireless earphones, from eco-friendly earphones to gaming products.…

Innergie’s C3 Duo Power Adapter charges everything

Leading provider of electronic power products and solutions, Innergie says its C3 Duo Power Adapter is compatible with most devices including the iPhone, iPad, MacBook Air, Apple Watch, Airpods, Android phones, Chromebook, Switch and more. Innergie's C3 Duo Power Adapter comes with 30-watt dual USB-C ports with Dynamic Power Allocation and is also able to…

New wearable heart fitness monitor changes the game for everyday athletes

Unrivalled real-time heart performance readings and post-workout assessments are now possible thanks to the innovative new "HeartBit" T-shirt with sensors measuring heart function using ECG technology. In the wake of COVID-19, more people are taking up exercise than ever and realising its benefits, with recent studies suggesting over half of Brits have taken up a new form of exercise in lockdown, and that the vast majority…

AI and data will transform our health, say experts at this year’s Tech Up for Women IFA event

The Tech Up for Women IFA conference programme was packed with insightful talks by feature speakers across the fields of business, e-commerce, engineering and computing. However, one of the biggest topics was artificial intelligence, with talks on this subject focusing on how AI is transforming drug discovery and development, and how wearable fitness trackers, along…

New Miele tumble dryers more sustainable in operation and climate-friendly than ever before

With climate change an ever growing issue, the focus of Miele's new dryer range to be presented in autumn will be on further improving environmental credentials.

Hotpoint launches new built-in fridge-freezers with advanced cooling and food preservation technology

Hotpoint has launched a range of built-in fridge-freezers, designed to bring advanced cooling and food preservation technology into the built-in market. 

GE Appliances and Google partner to build “next-gen smart home appliances”

GE Appliances, a Haier company, and Google Cloud have agreed a multi-year partnership to build innovative technologies to elevate the consumer experience in the kitchen and in homes.

Apple TV app now included in Philips Android TVs

Since this northern summer, customers can enjoy Apple TV+ and Apple TV channels on Philips Android TVs.

Sony leverages 360 Reality Audio in new wireless speakers

With the new line-up of wireless speakers released just prior to this northern summer, Sony brings 360 Reality Audio enjoyment into the consumer’s home.

Rangemaster unveils range of undercounter wine cabinets

Rangemaster has launched a new range of wine cabinets to complement and strengthen its existing collection of appliances.

Arçelik launches Beko in South Africa this month

Arçelik has made its entry into the South African market with its global brand Beko, starting out with two brand experience standalone stores – one in Fourways, Gauteng, and the other in Umhlanga, in KwaZulu-Natal – to be launched early this month.

YouGov 2021 smart home survey shows promise, but hesitation on the part of German and British consumers

Although interconnected smart home devices are not yet widespread in households, there is a great potential for growth in the future. This was shown in a recent representative survey conducted by YouGov on behalf of gfu Consumer & Home Electronics GmbH.

Italian manufacturer launches “YouCare”: extraordinary 5G totally textile technology

AccYouRate, based in Italy, is set to begin development of a “smart t-shirt” called YouCare, incorporating textile sensors that are able to monitor and return, in real time, the biovital parameters of the individual (such as ECG and breathing level).

Blackstone to acquire International Data Group

Blackstone have announced that private equity funds managed by Blackstone have entered into a definitive agreement to acquire International Data Group, Inc. (“IDG”) from Oriental Rainbow, LLC, a subsidiary of China Oceanwide Holdings Group, Co. Ltd. for an enterprise value of US$1.3 billion (eds. €1.11bn).
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