LG Electronics is expanding its premium CineBeam 4K laser projector lineup with the new Ultra Short Throw (UST) laser projector (model HU915QE), the follow up to the HU715Q released earlier this year.

Designed with “serious movie lovers” in mind, LG’s latest flagship home cinema solution can produce a sharp 90-inch image when placed just 5.6 centimetres from the wall or a 120-inch picture at a distance of only 18.3 centimetres.

Thanks to the HU915QE’s combination of advanced projection technologies, users no longer need a large, dedicated space to enjoy sublime cinematic experiences at home. Boasting 3,700 ANSI lumens and a reported 2,000,000:1 contrast ratio, LG’s latest projector delivers what the manufacturer describes as “vibrant, realistic pictures that ensure maximum viewing immersion”.

By adopting LG’s evolved, three-channel laser technology, which employs a separate light source for each primary (RGB) colour, this new model is able to offer more vivid images even during the day compared to other conventional products with the single light source technology, according to the manufacturer.

The HU915QE uses HDR Dynamic Tone Mapping to analyse and adjust image brightness on each frame. LG’s Brightness Optimiser II further elevates the new CineBeam projector’s performance, automatically adjusting brightness levels according to ambient light conditions so that users can enjoy clear, vivid picture quality whether the room is well lit or as dark as a movie theatre. Additionally, Adaptive Contrast adjusts the projector’s light sources to provide a superb contrast for each individual scene.

With LG’s webOS smart platform onboard, the HU915QE lets users watch a selection of streaming services such as Netflix, Amazon Prime Video, Disney+, YouTube and Apple TV without an additional device. They can also wirelessly stream content via Screen Mirroring, Apple AirPlay 2 and Bluetooth. On top of that, its built-in 2.2 Channel, 40W speaker system enhances the viewing experience with strong, rich audio. For more powerful, cinema-like surround sound, users can connect up to two LG Bluetooth speakers at once.

The finish of the new CineBeam projector features what LG describes as “eco-friendly Re-wool”, designed by the Danish textile company, Kvadrat.

“Featuring LG’s latest projection technologies, the new CineBeam projector delivers outstanding 4K picture quality from a short distance,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “An excellent choice for movie lovers seeking authentically cinematic experiences at home, the HU915QE combines superb performance with convenient features, easy installation and a sophisticated, space-friendly design.”

LG CineBeam 4K laser projector model HU915QE with the latest UST technology will be available in the coming weeks, starting with key markets in North America, Europe and the Middle East, with Latin America and Asia markets to follow. 

Key selling points:

• 2,000,000:1 contrast ratio
• LG’s webOS smart platform onboard
• HDR Dynamic Tone Mapping used to analyse and adjust image brightness on each frame

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Read also: THE CINEMA EXPERIENCE AT HOME: LG LAUNCHES NEW 4K LASER PROJECTORS